Ford Boosts Lincoln Brand

Posted by Dale Buss on June 13, 2011 02:00 PM

In realizing its goal of joining the top tier of global automakers by 2015 by boosting sales another 50%, it’s hard to imagine Ford could do it without boosting the performance of its Lincoln brand along the way.

Ford CEO Alan Mulally has been talking for months about doing so, and later this year Ford plans to get serious about its venerable luxury marque by introducing the first of seven new vehicles planned for Lincoln over the next four years.

The latest sign: Mulally told a meeting of Lincoln dealers last week that Ford expects them to spend an average of at least $1 million each on upgrading and refurbishment of their Lincoln showrooms.Continue reading...

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Dove's Unlikely Pitchman: Magic Johnson

Posted by Abe Sauer on March 21, 2011 10:00 AM

On November 7, 1991 five-time NBA champion and three-time league MVP Irving "Magic" Johnson announced his immediate retirement from the Los Angeles Lakers and pro basketball. Johnson further said that he had tested positive for HIV.

The announcement shocked America, and Johnson became the public face of HIV, challenging Americans who had until then seen (and celebrated) the illness as afflicting only the gay community to come to terms with one its most celebrated athletes being HIV-positive.

So, not a soul would have believed anyone who had said at the time, "In 20 years, Magic Johnson will be the spokesperson for a major brand's line of men's hygiene products." But that's just what happened. During the NCAA tournament, Dove introduced its new campaign — "Journey to Comfort with Magic Johnson."Continue reading...

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In the News: Cisco, GM, Google and more

Posted by Dale Buss on January 5, 2011 09:00 AM

In the News

American Airlines' fee battle with travel sites such as Expedia snares Sabre.

BMW mulls adding artificial sounds to make EVs safer.

Borders asks publishers for longer-term IOUs.

Cathay Pacific expands long-haul flights.

CES now a must-attend for media companies.

Cisco joins race to mix TV and web video.

Facebook financing deal spurs SEC review.Continue reading...

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...


Lincoln Dealers: Start Your Engines!

Posted by Dale Buss on September 10, 2010 12:45 PM

Having restocked the product cupboard for its Ford brand and finally shed the moribund Mercury brand, Ford is embarking on its next big branding priority: reinvigorating the Lincoln luxury marque.

To that end, the company has summoned its dealers to a meeting October 4 to discuss the future of the brand. There’s a lot to go over.Continue reading...

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In the News: Bing on Google's Turf

Posted by Dale Buss on August 2, 2010 08:45 AM

Bing grows on some users with the search features of the insurgent Microsoft brand, impinging on Google’s turf.

BlackBerry faces a ban in the United Arab Emirates over security issues.

CBS adds three gay roles in shows this fall to boost the network’s inclusivity.

Crown Imports succeeds in building its Corona Light beer brand with a unique advertising strategy.

Dollar General celebrates the opening of its 9,000th store.

Ford completes sale of Volvo to Chinese automaker Geely, wrapping up Ford’s strategic effort to disentangle itself from its former stable of European luxury brands, which once included Aston Martin, Jaguar and Land Rover as well. Meanwhile, Ford plans to funnel more marketing resources into the Lincoln brand as it closes out Mercury.

Fox launches a new country-music awards show, to be aired on December 6.Continue reading...

brand news

In the News: Sprint Touts First 4G Phone

Posted by Shirley Brady on June 3, 2010 08:00 AM

Sprint promotes the Evo, the first 4G phone, in new campaign (above).

BP print ads vow to "make this right." The oil giant will fund oil barriers off Louisiana's coast, pushing its cleanup bill to $1.4 billion. Obama says he will push for a clean energy bill and fewer tax breaks for oil companies.

Citysearch owner relaunches as CityGrid Media.

Electronic Arts will release new spots featuring Tiger Woods today.

Ford to boost Lincoln brand in Mercury's wake.Continue reading...

brand news

In the News: Ford Rises as Mercury Falls

Posted by Shirley Brady on June 2, 2010 05:00 PM

Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.

Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.

Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.

Amazon's Kindle e-reader will be available in US Target stores starting Sunday.Continue reading...

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