Interbrand IQ: The Best Asian Brands Issue

rss

fashion therapy

A New Queen for McQueen: Sarah Burton Steps Up

Posted by Kat Johnson on May 9, 2011 04:00 PM

It would be a considerable understatement to say that the past 15 months have been a turbulent ride for the Alexander McQueen brand.

The suicide of its founder — the inimitable designer known to friends as "Lee" McQueen — in February of last year left the fashion world devastated by the loss of one of their most irreverent and precocious talents. Then, just a mere month later, the house revealed its Fall 2010 collection in Paris, a beautiful showing that introduced even industry insiders for the first time to Sarah Burton, McQueen's longtime right hand, who was named creative director of the company in May 2010.

Now, in a surprising twist of fate, it is the modest and little-known Burton who has presided over two of the brand's greatest publicity coups to date: the design of Kate Middleton's bridal gown, seen by billions in what will surely be remembered as one of the most iconic royal weddings of all time; and the opening of a landmark McQueen retrospective, "Savage Beauty," at the Metropolitan Museum of Art's Costume Institute. That exhibit was feted last week at Vogue's annual Met Gala, one of the New York social calendar's most glamorous affairs.

And so far, even with the high stakes involved, Burton has more than held her own.Continue reading...

brand news

In the News: AT&T, McQueen, P&G and more

Posted by Dale Buss on May 3, 2011 09:00 AM

In the News

AT&T caps customers' broadband usage; plans Groupon competitor.

Audi plans extra shifts to trim waiting time for SUVs.

Chrysler head Marchionne details impact of Japan crisis on output.

Community Health raises hostile bid for Tenet.

Consumer Reports teams with Billshrink to offer service-comparison tools.

Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...

fashion therapy

A McQueen Dress Fit for a Future Queen?

Posted by Shirley Brady on April 29, 2011 12:00 PM

"Sarah Burton" is a top Google search term for one (long tail) reason: Alexander McQueen's hand-picked successor designed the dress that accompanied Kate Middleton from commoner to Catherine, Duchess of Cambridge. (And sealed the deal with a post-wedding dress.) Check out more of Burton's designs here. The Costume Institute at New York's Metropolitan Museum pays tribute to McQueen in a well-timed exhibition that opens on May 4th.

The other big sartorial search related to the royal wedding involves the British royals' penchant for fascinators and Philip Treacy's out-there headwear, which didn't disappoint today.

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein