Posted by Alicia Ciccone on March 20, 2013 09:15 AM
American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
Posted by Mark J. Miller on April 5, 2012 10:01 AM
There was a time, not so long ago, that every athlete in the land dreamed of seeing his or her face on a box of Wheaties, "the Breakfast of Champions." Wrestler Stone Cold Steve Austin has been there. Hall of Fame catcher Johnny Bench has been there. Soccer legend Mia Hamm has been there.
Probably the most famous Wheaties box, though, was the one featuring Olympic decathlete Bruce Jenner, who won gold in Montreal in 1976 and of course went on to be the step-patriarch of the Kardashian family. In all, hundreds of athletes have been on a Wheaties box since the practice began in 1934. It’s not looking good for the athletes of tomorrow to get the same pleasure. In fact, most athletes of tomorrow aren’t likely eating Wheaties for breakfast.
General Mills, the maker of Wheaties and a slew of other cereals, may be responsible to 32% of the cereal market domestically, but Wheaties is only bringing in 0.5% of the market these days, according to CNBC’s Darren Rovell. Back in the ’60s, Wheaties was powerhouse as it took care of 6.5% of all cereals, he notes.
"Wheaties had a clear brand identity," stated Lloyd Moritz, the editor of cereal blog The Breakfast Bowl, on CNBC. "The problem was they rested on their laurels."
Rovell points out that Wheaties has made efforts to expand with Honey Frosted Wheaties in the mid-90's, Wheaties Energy Crunch in 2001, and the two-year-old Wheaties Fuel — but none of them caught on.Continue reading...
Posted by Dale Buss on March 23, 2012 04:11 PM
Just when Kohl's has been called out for having little relevance to pop culture compared with other major American retail brands, the queen of mid-range apparel chains strikes back.
Kohl's latest campaign features its best-known designer name, Jennifer Lopez, in a mock music video, "I've Got the Music In Me," that aims to make the department store chain more relevant to younger audiences. And that's not the brand's only high-profile musical duetContinue reading...
Posted by Mark J. Miller on October 24, 2011 10:16 AM
Losing the final of your sport’s biggest global event after nearly winning in overtime is not an easy thing to live through, but getting boatload of cash out of the deal has got to make that bitter pill a little easier to swallow in retrospect.
That’s where Abby Wambach now sits, a few months after the U.S. Women’s National Soccer Team lost the World Cup in a penalty-kick shootout after she had scored an overtime goal that was seemingly for the win before Japan somehow equalized. The U.S. was ready to love this team as it had the women of the World Cup-winning 1999. That team has a few members whose names live on: the star Mia Hamm, Brandi Chastain (who famously pulled her own shirt off after scoring the winning goal), the tough vet Michelle Akers, and Julie Foudy, who has helped herself by becoming an analyst on ESPN.
For this summer’s team, the two names that will live on for some time are likely to be Wambach’s and goalie Hope Solo, who seemed to catch the fascination of America during the World Cup run. She broadened her fame by taking a stint on Dancing With the Stars, but hasn’t hooked into the same kind of sponsorship dollars that Wambach has, according to BusinessWeek.Continue reading...