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Brand News: Amazon, McDonald's, NHL and more

Posted by Dale Buss on November 14, 2014 09:28 AM


Amazon reaches agreement with Hachette over book sales.

McDonald's plans to open in Kazakhstan after closings in Russia.

Honda returns as official sponsor of the NHL.

Starbucks caught in corporate tax crossfire between EU and Netherlands.

Virgin America prices IPO. Continue reading...

brand news

In the News: Facebook, Kraft, Sony & more

Posted by Dale Buss on April 10, 2012 08:58 AM

AOL eases pressure on itself with patent deal.

AT&T sells majority stake in fading Yellow Pages.

Budweiser pursues Chinese consumers as a bit of a luxury.

Coca-Cola hopes to cause Tumult with European roll-out of premium soft drink.

DirecTV pleases investors with stock-buyback plan.

ESPN launches podcasts about internal operations.

Facebook snaps up startup Instagram photo-sharing site for $1 billion in its largest acquisition. Continue reading...


Flatter Up! Orioles Bring Back the Bird as Marlins Channel Maroon 5

Posted by Mark J. Miller on November 16, 2011 03:02 PM

The former Florida Marlins introduced the team’s new name (Miami Marlins) and new Maroon 5-like logo on new uniforms at a fashion show held 11-11-11 that featured its players amusingly strutting the stage front in the new duds.

When the Baltimore Orioles introduced the team’s new uniforms Tuesday, it was without all the glitzy South Florida hoopla. Instead of a fashion show, the O’s simply unveiled the new outfits with the biggest change coming on the team’s caps. Check out both below.Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

sporting brands

Sale of New Marlins Gear Awaits New Logo Announcement

Posted by Mark J. Miller on November 4, 2011 05:00 PM

On Nov. 11th, the world can say goodbye to the Florida Marlins. But don’t worry, baseball fans, moments later you can say hello to the Miami Marlins.

And then the team would like you to pass along your credit card number. In a brand shift, the baseball team will change its name to Miami Marlins and is now ready to sell freshly branded shirts, hats, and every other piece of gear you could possibly want.

Baseball teams aren’t known for holding back on what they’ll slap their logo on. Need a Boston Red Sox outdoor stepping stone? A Cincinnati Reds “Halloween Trick-or-Treat Ghostie Candy Bucket”? A toaster that puts the Philadelphia Phillies logo right on the bread?Continue reading...

brand news

In the News: Pepsi Grooves, SABMiller Nabs Foster's, Zipcar Friends Facebook

Posted by Dale Buss on September 21, 2011 09:01 AM

In the News

Pepsi returns to musical roots in spots for tonight's debut of The X Factor on Fox, while the UK version of the show copes with criticism over treatment of contestant. Meanwhile, analysts say that PepsiCo shareholders could reap big gains if the company executes a strategic split-up.

SABMiller gets Foster's to accede to a deal.

Burger King's post-King advertising clicks with consumers.

AOL needs Patch to turn a profit.

Apple schedules Oct. 4th press conference, presumably for iPhone 5 reveal.

CBS scores huge ratings for first episode of Two and a Half Men with Ashton Kutcher, including setting a Canadian TV record.

Chipotle sees strong growth potential from ShopHouse Asian eateries.

Chrysler seeks to keep lid on UAW pay through 2019.Continue reading...

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