Posted by Mark J. Miller on April 24, 2012 12:01 PM
James Bond has driven one, Dustin Hoffman raced around in one until it ran out of gas in The Graduate, and now you may be lucky enough to get behind the wheel of one. Alfa Romeo is on its way back, baby.
That Maserati-made speedster made brief appearances in the U.S. back in 1995 and 2008, but TopSpeed.com reports that it looks like it may be making a stronger return to American roadways soon, thanks to a U.S. Trademark and Patent Office decision officially giving the trademark for Alfa Romeo 4C (above) to Fiat.Continue reading...
Posted by Abe Sauer on August 26, 2011 06:00 PM
Usually these days when talk turns to "product placement," it means a focus on the commercial dollars-for-exposure trade that's grown to overtake the term. But "product placement" isn't always about money. Sometimes, he placement of a product is as much a character development vehicle as a piece of dialogue, especially when that product is a vehicle.
Our Idiot Brother, a heartwarming comedy about a optimistic maroon and his sisters, uses product placement perfectly. On a number of the posters (as well as in the film itself) Our Idiot Brother casts the title charter in a pair of radioactively orange Crocs. This instantly says something about the character, as well as something about the product's brand.Continue reading...