Posted by Barry Silverstein on April 11, 2012 01:03 PM
In bygone days, kids gathered around in small groups to trade baseball cards of much-beloved star players. But today's kids are playing baseball video games on smartphones -- a fact of digital life that hasn't escaped Topps, the top manufacturer of baseball cards. To mark the beginning of baseball's 2012 season, Topps is venturing into the digital world in hopes of reinventing its legacy brand.
While the company began making bubble gum in 1938, Topps' claim to fame was the introduction of baseball cards in 1952. These wondrous little pieces of cardboard carried color photos of players on the front and thumbnail bios on the back. Packs of cards, which included a stick of bubble gum until 1992, became cherished possessions. Eventually, as baseball fans grew up, they recognized the value of the cards, particularly rare ones, as collectibles. Now "trophy cards," some with original autographs, have become hot items with adult collectors.
But what about those kids of today? In an effort to entice Gen Z, Topps has brought two baseball apps to the iPhone/iPad market, Topps Pennant ($2.99) and Topps Bunt (free). Android versions are also planned. Continue reading...
Posted by Stephanie Startz on October 26, 2009 08:47 AM
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Can Verizon's Droid dethrone the iPhone? [Ad Age]
HTC smartphone launches big campaign in UK and US. [Brand Republic]
Ford rises above wounded competitors, gains 5% market share. [WSJ]
GM and Chrysler upend marketing strategies. [FT]
"Smart Choices" food label program has been suspended by the FDA. [Chicago Tribune]
Disney issues refunds for "Baby Einstein" products. [NY Times]
Movie studios begin to divulge plans for DVD alternatives. [NY Times]
Mary Kate and Ashley Olsen launch juniors line available at JC Penney. [WWD]
(More headlines: Eisner's web studion, Heineken, VW.)Continue reading...