brand news
Posted by Dale Buss on April 9, 2013 09:03 AM

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.
Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.
Billabong in talks to sell out for $300 million.
Airbus juggles order book to meet record demand for A320neo Jet.
AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.
Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...
More about: Brand News, Aereo, Airbus, Android, Apple, AT&T, Audi, Billabong, BMW, Boeing, Bombardier, Bosley, Chanel, Christie's, Citigroup, Costco, Discovery Communications, EADS, FTC, Fisker, FOX, Goldman Sachs, Google, IBM, Instagram, Intel, iPad, iPhone, JCPenney, KFC, KPMG, Kurt Geiger, Lagardere, Lenovo, Lexus, Mercedes-Benz, Michael Kors, Microsoft, News Corp., Nickelodeon, Nissan, Nokia, Omega, Pandora, Porter Airlines, Printemps, Roc Nation, Royal Mail, Salesforce.com, Sky Ireland, Universal Music, Virgin, Virgin Atlantic, Walmart, Wrigley, Xbox, Yahoo, YouTube, Halle Berry, Pierce Brosnan, Barry Diller, Jay-Z, Ron Johnson, Diane Kruger, Rupert Murdoch, Mike Ullman, Luxury
brand extensions
Posted by Barry Silverstein on February 20, 2013 01:16 PM

It's just another day in the mad, mad world of fashion. kate spade new york, the eponymous U.S.-based fashion brand is launching "kate spade Saturday," a brand whose name is being disputed by a similarly-coined NYC retailer.
The diffusion line is making its debut in Japan via an online store and a retail location in Tokyo—complete with an American-style café—with plans to have an online presence in Brazil and the U.S. later this spring. (A "sneak peek" at selected items from the new brand was offered on Fab.com through today, February 20.) CEO Craig Leavitt said the brand "saw an opportunity in the market to engage a new customer base—one that aspires to be part of the kate spade new york brand."
The new sub-brand will feature apparel, a beauty line and home decor at a notch below typical kate spade prices, with a target demographic of consumers ages 25 to 35. The price point will be "about 50 percent below" the kate spade brand, and its retail experience promises to thread digital throughout the graphic, pop art-inspired clothes. However, the brand's introduction has not been without some controversy.Continue reading...
More about: Fashion, Legal, Trademark, Kate Spade New York, Kate Spade Saturday, Saturdays Surf NYC, Facebook, Twitter, Social Media, Michael Kors, IP, Verbal Identity, Launches, Japan, Tokyo, Brand Extensions, Diffusion
fashion therapy
Posted by Alicia Ciccone on February 18, 2013 10:57 AM

Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess.
The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.
Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry.
Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...
More about: Michael Kors, Fashion, Luxury, Fashion Week, Coach, Marc Jacobs, Tory Burch, Project Runway, Kate Spade, Target, Collaborations, Diffusion, New York Fashion Week, Lifetime, Personal Brands
brand revival
Posted by Mark J. Miller on January 24, 2013 02:43 PM

Not long ago, Coach was the name to have on your handbag. Plenty of celebrities were walking around with them. Gwyneth Paltrow, Eva Longoria, and Jennifer Garner all had one, as did many other American women, whether the real thing or at least a knockoff.
Things changed fast. Now Coach is feeling pressure from competitors like Michael Kors, Ralph Lauren, and Tory Burch. It announced that sales dropped in the 2012’s final quarter despite the busy holiday shopping season and an overall 10 percent growth in the handbag market, marking the first time since it went public in 2000 that “North American sales grew more slowly than the broader market for women's handbags and accessories,” according to The Wall Street Journal. And North America accounts for two-thirds of the company’s sales.
So Coach says it's branching out, attempting to turn itself into a lifestyle brand — and turn itself around in the process. It will grow its footwear line this year before focusing on women's apparel, jewelry and watches, British Vogue reports. And its stores will also get a new look, Women's Wear Daily reports.Continue reading...
brand news
Posted by Dale Buss on November 14, 2012 09:01 AM

Apple stock plunge concerns Wall Street.
Toyota recalls another 2.77 million vehicles.
Papa John's hit with $250 million lawsuit over unwanted text-message (aka spam) promotion.
BP settles with Russian partner.
Call of Duty: Black Ops II depicts David Petraeus as secretary of defense.
Cisco beats profit estimates.
GM and Peugeot halt talks on deeper tie-up.Continue reading...
More about: Brand News, Apple, Audi, BP, Call of Duty: Black Ops II, Cisco, GM, Gap, Home Depot, Carl Icahn, Lamborghini, Macy's, Michael Kors, Netflix, Nokia, Papa John's, President Obama, David Petraeus, Peugeot, Samsung, Staples, Tencent, Tesla, Donald Trump, Toyota, VW, Walmart, Washington Post, Xerox, Zynga
social marketing
Posted by Mark J. Miller on October 9, 2012 06:13 PM

Even though economies are still rough around the world, people everywhere still desire to own all sorts of stuff that they don’t really need. Facebook, which now has about a billion users, is aiming to help some of those folks get what they want by enabling wishlists, a popular feature on retail sites such as Target.com and Amazon.com.
The famed social network is now showcasing the products of seven different retailers and allowing some users to click on a “want” button that will put the desired item on a wish list for others to see, Reuters reports. This is part of a test of “Collections” functionality, that will also see if buttons marked “Collect” or “Like” will work better. In time, all of Facebook’s users and brand partners) will have access to the tool.Continue reading...
More about: Facebook, Social Marketing, E-Commerce, Retail, Fab.com, Michael Kors, Neiman Marcus, Pottery Barn, Smith Optics, Victoria's Secret, Wayfair, Target, Amazon
retail therapy
Posted by Barry Silverstein on September 17, 2012 02:33 PM

The perceived slump in sales of luxury goods has top fashion brands considering all sorts of strategies to pump up consumer engagement.
Burberry has just transformed its London flagship store into a digitally-enhanced shopping experience that brings to life its Burberry World online store, following on the heels of Audi's flagship Audi City digital retail experience in London. This may be just the beginning of a trend to re-engineer the traditional retail store environment so that it entices and excites consumers who would otherwise choose online shopping.
Indeed, fashion brands are more committed to sales on the retail floor than one might think. Brands including Coach, Crocs, and Tumi are planning to open more stores of their own, but they haven't given up on the department store, either. At last week's Reuters Retail and Consumer Summit, Richard Dickson, CEO of branded businesses at Jones Group, stated that "We believe in the department store. Department stores have done a brilliant job continuing to energize and re-invent themselves in order to stay relevant."Continue reading...
More about: Retail, Luxury, Fashion, US, UK, China, Canada, Audi, Burberry, Dillard's, Macy's, Nordstrom, Saks Fifth Avenue, Selfridges, Target, Topman, Topshop, Anne Klein New York, Gloria Vanderbilt, Jones New York, Louis Vuitton, Pappagallo, Michael Kors, Coach, Crocs, Tumi
brand news
Posted by Dale Buss on August 1, 2012 09:01 AM

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.
Avon opens talks to settle bribery charges.
BMW warns about tougher market conditions.
Bud Light Premium helps AB InBev sell less beer for more.
Coach suffers from competition from Michael Kors and other handbag purveyors.
Ford brand loyalty validated by new ranking.
Gap fall kids campaign continues bright color theme.
Google buys Wildfire social marketing firm.
Heineken invites creatives to redefine draught beer experience.Continue reading...
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