personal brands

Tweetstrong: Lance Armstrong Survives Another Big Crash

Posted by Mark J. Miller on October 12, 2012 11:34 AM

Racing, sports and Lance Armstrong fans are grappling with the man, the myth and the legend this week, as Armstrong remains, it seems, unperturbed in the aftermath of what appears to be damning evidence that he took performance-enhancing drugs throughout his storied career.

The U.S. Anti-Doping Agency's report accused the U.S. Postal Service team under Armstrong of widespread doping and a cover-up that enabled Armstrong's seven straight Tour de France titles and involved a cover-up so officials never caught Armstrong via a drug test.

While many were saddened and disappointed, other fans and observers didn't care if he took performance-enhancing drugs with his teammates (who he allegedly "bullied") or on his own. For all we know, he may have taken them on a boat and on a train, with a goat and in the rain. But Armstrong himself appears "unfazed," as Reuters puts it, by Wednesday's report and the mounting accusations by others in the racing world.

Armstrong's personal response to the blow-up: he tweeted a link on Wednesday for a press release noting the 15th anniversary of the Livestrong foundation, commenting: "What am I doing tonight? Hanging with my family, unaffected, and thinking about this. http://bit.ly/Po6mXT #onward." He later tweeted a telling YouTube link, for the late singer Elliott Smith's song, "Everything's coming up roses."Continue reading...

brand and bottle

Molson Coors Adds Iced Tea and Citrus to Goose Beer Sales

Posted by Mark J. Miller on March 7, 2012 10:07 AM

Molson Coors makes almost all of its sales in Canada, the U.S., and Great Britain, so it's no surprise that the brewer is looking to expand internationally. The Chicago-based company is also developing new products to entice those new markets.

Case in point: an iced tea brew called Coors Light Iced T, which it unveiled in a presentation on Tuesday to analysts. "The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine," the Wall Street Journal notes. The drive to innovate and develop new products is simple. "Someone else is eating our lunch in the alcohol space," Molson Coors CEO Peter Swinburn told analysts.

The tea brewski will be found in Molson's homeland of Canada first, according to Reuters, “where consumers are interested in flavored beers,” and could end up appearing on U.S. shelves in time as well. Reuters reports that Molson Coors will also introduce the citrus-flavored Carling Zest, which will be sold for a limited time, as well as an autumn-inspired Leinenkugels beer.Continue reading...

celebrity brandmatch

Michelob ULTRA Lives (Arm)strong

Posted by Abe Sauer on October 7, 2009 01:10 PM

Lance Armstrong wants you to Live Strong, but that's no reason you can't live a little.

But just a little.

Armstrong, known worldwide as a seven-time Tour de France champion and cancer survivor, is endorsing Michelob's low-calorie, active lifestyle beer brand Michelob ULTRA. The cyclist will be featured in Michelob ULTRA television commercials set to air in 2010. Capitalizing on Armstrong’s valuable personal brand and health-centric reputation, Michelob will use his likeness in various capacities ranging from print and outdoor advertising to digital marketing programs, product packaging, and point-of-sale purchases.Continue reading...

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