corporate citizenship

On Veterans Day and Beyond, Brands Honor Military Veterans

Posted by Dale Buss on November 11, 2014 12:02 PM

The contributions of America's military veterans are as current as America's battles against ISIS and Ebola and as profound as D-Day and the Civil War. No wonder that more U.S.-based brands are rallying around vets these days, and not just on Veterans Day .

Starbucks has become one of the highest-profile brand advocates for veterans. It's partnering with HBO and Chase to help Bruce Springsteen throw a concert to honor vets that will run on HBO and other TV networks tonight.

CEO Howard Schultz also just released a book, For Love of Country: What Our Veterans Can Teach Us About Citizenship, co-authored with journalist Rajiv Chandrasekaran.Continue reading...

brands with a cause

Starbucks Joins Walmart in Military Veteran Hiring Spree

Posted by Sheila Shayon on November 6, 2013 11:39 AM

Starbucks plans to hire at least 10,000 military veterans and active-duty spouses by 2018 as part of a global expansion plan that calls for 500,000 employees companywide, up from 200,000 today. 

"The more than one million transitioning US veterans and almost one and half million military spouses—with their diverse background and experience—share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home," Starbucks CEO Howard Schultz said in a press release.

In addition, five new and existing US Starbucks cafes on or near military bases will begin donating 10 cents from every transaction, with a minimum annual gift of $100,000, to non-profit organizations that help veterans re-enter the workforce such as Operation GoodJobs and Vested in Vets.Continue reading...

brand mascots

Marine Corps Best Friend and Mascot Gets Day of Honor

Posted by Mark J. Miller on August 29, 2013 07:12 PM

In World War I, the Germans nicknamed the US Marines as Devil Dogs, a term the Americans adopted with glee. On Wednesday, one of those dogs stepped down from its lofty place in the Corp., making way for a spunky new recruit. 

Sgt. Chesty XIII, the English bulldog mascot of the Marines for the last five years, has stepped down from his post and been replaced by Chesty XIV. The mascots get their name from Lt. Gen. Lewis B. “Chesty” Puller Jr., who served in both World War II and the Korean War and is one of the most decorated Marines, according to the Washington Times.Continue reading...

mobile brands

Industry Vets Launch Nationwide Mobile Carrier for US Military Community

Posted by Mark J. Miller on August 13, 2013 11:48 AM

Medical care, insurance, banking: Members of the US Military have access to countless services that are uniquely designed to serve them, though, when it comes to communication, a vital service for families that are spread across the world, there has never been a specialized service provider—until now.

This Veteran's Day, Nov. 11, anyone associated with the US Military, including active service members, veterans and family members can sign on with Defense Mobile Corp., an independent company that will provide affordable 4G mobile phone service. The network will run on Sprint, with plans ranging from $20 per month to $60 per month for a family plan, Bloomberg Businessweek reports. Also, members will have access to the latest smartphones, including the iPhone 5, Galaxy S 4 and the HTC One.Continue reading...


Walmart Steps Up on U.S. Jobs, Veterans to Spark 'American Renewal'

Posted by Dale Buss on January 15, 2013 03:03 PM

The world’s largest retailer and employer is going on the offensive with a new corporate citizenship push to bolster its beleaguered brand. Walmart on Tuesday announced its bid to jolt the U.S. economy out of its continued sluggishness by pledging huge new investments by the company in boosting jobs, sourcing domestically and even hiring military veterans.

Walmart announced plans to buy an additional $50 billion in U.S.-made goods over the next decade in areas such as sporting goods and high-end appliances and invited other retailers to combine in similar efforts that would total $500 billion in purchases over 10 years and spark an “American renewal,” as promised in October.

The commitment was the centerpiece of a speech by Bill Simon, Walmart’s U.S. president and CEO, at the National Retail Federation annual convention on Tuesday.Continue reading...

brand ambassadors

Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model

Posted by Abe Sauer on November 13, 2012 11:17 AM

"It's belittling her experience with firearms and her experience. She is a West Point grad."

So went part of a statement to brandchannel by Robert Farago, publisher of the popular gun blog The Truth About Guns. Farago was speaking of a new New York Times profile of Paula Broadwell — disgraced biographer and former mistress of former CIA Director David Petraeus —that referred to the author as "a model for a machine gun manufacturer." Farago further called ther Times assessment "condescending."

Watch the promotional video for Kriss, the "machine gun manufacturer" in question, featuring Broadwell and it's hard not to agree. Then again, Broadwell's own LinkedIn account lists her as a "demonstrator/model for Kriss." Broadwell's speaker bio for the "The PPL" — a media space attached to the Sept. 2012 Democratic National Convention — notes that she is "a sponsored 1/2 Ironman Triathlete and a female model/demonstrator for KRISS (.45 caliber machine gun manufacturer)." It's a detail that her Penguin publishing bio, however, lacks.

The Broadwell scandal comes as the Kriss brand is having its best year ever. After appearing in The Avengers, the Kriss Vector took other starring roles in the hands of athletic women like Kate Beckinsale in 2012 hits Total Recall and in Resident Evil: Retribution. (Milla Jovovich even shot a promotional video shooting a Kriss, not unlike Broadwell's promo.)

Now, Kriss is getting even more name recognition thanks to its attachment to the author who helped bring down, in the NYT's words, "the nation’s top spy."Continue reading...


Embedding Hollywood: Act of Valor a Poor Act of Military Propaganda

Posted by Abe Sauer on February 27, 2012 12:51 PM

The marketing behind Act of Valor, the new box office champ (earning $24.7 million its opening weekend), is the story of a film with an unprecedented amount of cooperation between the U.S. armed forces and filmmakers. "Starring active duty Navy Seals" screams the tagline of the film.

But while the involvement of Navy Seals in starring roles of the film does represent a new boundary in the history of military involvement in Hollywood, the cooperation is by no means much a stretch. It's no secret that the US military frequently works with Hollywood in a mutually beneficial relationship of propaganda and resource access. Act of Valor is just the latest example of a comfy friendship.Continue reading...

doing good

Why We Fight: Free Slurpees

Posted by Mark J. Miller on November 4, 2011 09:56 AM

One of the most beloved demographics in America today is members of the military and their families. Every politician has at least one in his or her back pocket. Every major arena and stadium honors them. Every major city memorializes them. Every flag waves thanks to them.

Celebrating Veterans Day on November 11 is another way Americans show their thanks and respect for those who have taken part in something that the rest of us – no matter how much we saturate ourselves with films and books and conversations – can never fully understand: the everyday battles of war or, at the very least, the preparation for it.

This year, 7-Eleven is showing its love for all active, veteran and retired U.S. military personnel and their immediate families, by offering free, small Slurpee drinks between 11 a.m. and 7 p.m.Continue reading...

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