brands under fire

Gotcha Milk: MilkPEP #GetReal Milk Truth Fights Whitewashing Claims

Posted by Mark J. Miller on January 28, 2015 02:03 PM

Milk Truth

A glass of milk once sat on a sainted list for all Americans that included such things as baseball and Budweiser. The former, of course, became tainted with the performance-enhancing-drug era while the latter now boasts corporate headquarters in Belgium.

Milk is facing its own hurdles and the dairy industry is doing all it can to fight back. Last year MilkPEP (aka the US dairy industry's Milk Processor Education Program) ended its longstanding "Got Milk?" campaign—known for its celeb-heavy milk mustaches—in a bid to address a deeper existential crisis.

Last year was also when the British Medical Journal published findings that challenged milk's health claims with research indicating that “drinking lots of milk could lead to earlier deaths and higher incidents of fractures,” the Associated Press reports. While the British researchers “urged a cautious interpretation” of the study, that didn’t stop a slew of news organizations and anti-dairy bloggers brabbing onto the idea that “Milk Can Kill You!”

Now the dairy industry is fighting back in the most modern way it can—social media—with a campaign that was quickly ambushed by the forces it's trying to fight.Continue reading...

sip on this

MilkPEP Ditches Iconic Milk Mustache and "Got Milk?" Tagline

Posted by Dale Buss on February 24, 2014 04:47 PM

After nearly 20 years, the milk mustaches were kind of drying up—in their effectiveness, at least. So MilkPEP has finally ditched its iconic "Got Milk?" campaign in favor of a new positioning that pursues the theme du jour for much of the American CPG business these days: protein.

"Milk Life" is the new tagline of advertising for the US Milk Processor Education Program (MilkPEP), which borrowed the "Got Milk?" theme from the California Milk Processor Board and then made it iconic by slapping milk mustaches on hundreds of celebritries, ranging from Frankie Muniz to Heidi Klum, in print ads, billboards and TV commercials.

"We want to make sure that milk is relatable, relevant and meaningful to Americans," said Julia Kadison, interim CEO of MilkPEP, in a statement. "We love that 'Milk Life' has a powerful double meaning: It's about wringing every last drop out of every single moment, and it represents a way of living where milk helps power you to be your best."Continue reading...


Latest Yili Scandal Puts China Dairy Industry On Edge of Oblivion

Posted by Abe Sauer on June 18, 2012 09:59 AM

Last week, China's Yili brand of milk was making headlines for its bold moves to place its products in American entertainment, including the hit TV show The Big Bang Theory. Yili made its western product placement debut last year — alongside other Chinese brands — in Transformers: Revenge of the Fallen. After that plumb role, Yili claims its sales rose at least 20 percent.

What a difference a week makes. The latest headlines for the Yili brand include the terms "unusual amount"  and "mercury." It's a scandal that leaves China's milk industry teetering precariously at the point of no return. Or at least, at the point of no return for a generation.Continue reading...

brand news

In the News: News Corp., BP, Borders & more

Posted by Dale Buss on July 15, 2011 09:00 AM

In the News

News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.

Amazon tablet is coming in October.

Borders’ fate hangs in the balance as liquidation looms.

BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.

Campbell addresses criticism for adding salt to 'healthy' soup line.

Clorox draws bid from Carl Icahn.Continue reading...

fashion week

Coke, Superman and Milk: Brands Run Over on the Runway

Posted by Shirley Brady on February 17, 2011 03:00 PM

Earlier we flagged how the Center for Science in the Public Interest co-opted Coca-Cola's distinctive branding in order to promote its lobbying efforts to ban the brown food coloring used in soda drink brands such as Coke, Diet Coke and Pepsi.

That prompted an eagle-eyed BC reader to tip us about designer Jeremy Scott's Coca-Cola-inspired garb, which hit the runway this New York Fashion Week.

In addition to modifying Coca-Cola's script to read "Enjoy God," he also lampooned Superman's logo (replacing the 'S' with a question mark) and tweaked America's milk marketing campaign with "Milk Kills" instead of "Got Milk?"Continue reading...

sip on this

Milk: It's the "Real" Thing?

Posted by Dale Buss on May 3, 2010 12:22 PM

They’ve gotten away with calling their products “milks” for decades, but the makers of soy milk, rice milk and other plant-based dairy-beverage substitutes may no longer be permitted to, well, milk their lactose-related terms of en-dairy-ment.

The dairy industry wants the milk moniker all to itself. Only milk is milk, the dairy interests say – and everything else is just, well, vegetable juice.

The National Milk Producers Federation has written to the U.S. Food & Drug Administration asking that the term “milk” be reserved for cow’s milk, although it would also permit the word to describe goat, sheep or other “mammalian lacteal secretions.”

The group wants the FDA to require that plant-based beverages be labeled something else, such as “drinks,” “beverages” or (spit take!) “imitation milk.” That's cold.Continue reading...

More about: , ,

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia