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event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:48 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

brand news

Brand News: Disney's Frozen 2, Kevin Bacon & Eggs, SXSW and More

Posted by Dale Buss on March 13, 2015 09:19 AM

TOP STORIES

Disney announces Frozen 2 and three more Star Wars films.

InMobi disputes Google rumor and says it wants to stay independent.

Toyota signs on as first top-level auto sponsor for Olympics in advance of 2020 Games in Tokyo.

SXSW gets rolling in Austin, where 3M kicks off global campaign among other branded buzz.

American Egg Board (finally) hires Kevin Bacon to team up for campaign.Continue reading...

social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...

brand news

Brand News: Super Bowl 49 Digital Teaser Campaigns Continue

Posted by Shirley Brady on January 28, 2015 08:00 AM

Kia Super Bowl 2015 Pierce Brosnan

TOP STORIES

Super Bowl watch: Kia reveals Bond-like Game Day commercial with Pierce Brosnan (above) ... GoDaddy pulls Budweiser-teasing spot with lost puppy following complaints as Budweiser reveals its lost puppy spot (and soft spot for Clydesdales) ... Coca-Cola aims to make the Internet a happier place in SB49 teaser campaign that also features longtime GoDaddy ambassador Danica Patrick ... Nissan promotes #withdad campaign with Clay Matthews Jr. ... Hyundai releases Game Day spot for Canadian market ... Pepsi promotes Hype Your Hometown winner ... Volvo promotes its Big Game campaign on social ... American Family Insurance teases #dreamfearlessly ... Facebook takes a page out of Twitter's Super Bowl playback with contextual ads ... and the NFL releases chilling anti-domestic violence PSA while making Richard Sherman put away Beats headphones at Super Bowl Media Day.

Apple crushes analyst expectations with record-breaking quarter fueled by iPhone sales—the biggest quarterly profit of a public company in history, according to S&P.

McDonald's CEO Don Thompson is being replaced by chief brand officer Steve Easterbrook.

Facebook soars as mobile-first company, beating analyst estimates with record-breaking quarter..

Yahoo bows to pressure to spin off Alibaba shares.Continue reading...

cocktail hour

All the News You Can Drink: Miller Lite's Marketing Issues, Jaguars' Booze Bribe and more

Posted by Mark J. Miller on September 27, 2013 07:22 PM

Miller Lite's Marketing Problem

Miller Lite’s “Tastes Great, Less Filling” ad campaign was one of the most memorable of the 1970s, but the brew’s marketing message has been lost over the years, and sales have followed. 

Alan Clark, the CEO of parent company SABMiller, told the Wall Street Journal that the dip in sales isn’t because consumers don’t like the taste of the brew, but because of its poor marketing. After all, Coors Light has been growing its sales in recent years because of its “Rocky Mountain cold refreshment” branding. “(It) is so simple and yet so powerful in its expression,” Clark told the Journal.

So the brand trying its best to bring back the magic of the old days. It reinstated “Miller Time” last year, began airing ads with celebs this year, and is trying out a limited-edition retro can next year, the Milwaukee Business Journal reports. Something's bound to stick. If not, maybe some good old 'Tastes Great, Less Filling' arguments?Continue reading...

cocktail hour

All The News You Can Drink: Boston Beer, Miller Lite, Maker's Mark and more

Posted by Mark J. Miller on May 3, 2013 05:40 PM

Boston Beer Takes a Big Hit

America’s drinkers are putting down their Sam Adams. Its brewer, Boston Beer Co., which has gotten a bit of press recently for putting in a trademark request for Boston Strong 26.2 Brew in the wake of the bombings at the Boston Marathon, announced its quarterly earnings Wednesday and they were not good. The company earned 51 cents per share in this year’s first quarter, “down almost 9 percent from a year earlier and well below the 62 cents a share expected by analysts,” CNN reports.

That news sent shares of the country’s top craft brewer down almost 11 percent Thursday. Their spot at the top of the heap is hurting them, the company said, as consumers are turning their tongues to other smaller craft brews that are on their way up.Continue reading...

social media

MasterCard, Miller Lite Scour Social Media for New Talent

Posted by Mark J. Miller on March 15, 2013 04:22 PM

In the never-ending quest to find good talent, more and more companies are taking to social media and implementing interesting tactics to discover their next great employee. 

Most recently, MasterCard has launched a search for five eager beaver interns. Hopefulls must apply via LinkedIn with an idea of how to facilitate a cashless future. Applicants must then follow MasterCard's Twitter, since that's how they're planning on notfying the chosen applicants. The company even created an animated short to advertise the opportunity.Continue reading...

brand and bottle

Miller Lite Brings Back 'All Star' Approach in New Campaign

Posted by Dale Buss on March 8, 2013 06:11 PM

Miller Lite is turning to an old page in its playbook, with a new gang of celebrities designed to boost the flagging brew in a fresh slate of TV ads served up on another iconic platter for the franchise, "Miller Time." The new go-to guys for Miller Lite include Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove.

But interestingly, Miller brand managers say that their new campaign will not seek to trade too heavily on the appeal or persona of any one of its new stable of celebrity pitch people. One ad wonders what it would be like to hang out with actor Jeong, who will star in the upcoming Hangover Part III—but he's self-deprecating in the spot.

"Celebrity is not our strategy," Con Williamson, chief creative officer at Saatchi & Saatchi, told Advertising Age. "Our strategy is solely focused on Miller Time." That, of course, will leave Miller strategically opposed to the growing number of tight tie-ups between beverage brands and individual celebrities, including Justin Timberlake and Bud Light Platinum, Taylor Swift and Diet Coke, and Beyonce and Pepsi.Continue reading...

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