Posted by Dale Buss on March 17, 2010 11:40 AM
Golf pundits are speculating that Tiger Woods’ plan to return to competitive golf at the Masters Tournament early next month will be a strategic master stroke for the career – and the brand – of the world’s greatest living golfer.
What could be better, they reason, than for the "Shamed One" to work back into an indomitable competitive groove by starting at the major tournament that he already has won four times, where he knows every blade of grass on the course?
But if you’re one of the famously staid club officials at Augusta National, the host for the ultimate platform in golf gentility, you may be forgiven if you see disaster ahead. The question is whether the media and fan firestorm that surely will accompany Tiger’s return will overwhelm Augusta – or vice versa. Continue reading...