GE Mines Minecraft for Gamer Cred

Judging by the comments on YouTube for this video, fans of Minecraft are thrilled by the first mainstream (and branded) use of Minecraft — GE's recreation of the Edison Memorial Tower, above — even if it's a no-no to use a diamond pickaxe on dirt.

No matter. Minecraft, with more than 10 million users worldwide, is a "low-fi, 3D-blocked game that allows users to mine resources and turn them into building blocks. Players then use additive manufacturing techniques to build structures from the ground up."

GE's Minecraft online construction project took the Barbarian Group over a week to blueprint, build and shoot. Perhaps best of all for the creators out there, there's a downloadable schematic and 3D printing to build it yourself. For more on Minecraft, watch the video below.Continue reading...