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Kellogg Reintroduces Scooby Doo Cereal to New Generation

Posted by Dale Buss on December 11, 2012 11:01 AM

If new products are the lifeblood of a mature business, then hearts at Kellogg's are pumping a mile a minute these days. The venerable cereal maker continues to tap into its innovative side with a bevy of new products on their way to grocery stores.

The new offerings build on the company's recent Krave chocolate cereal launch — its most successful in two decades. Kellogg struck gold beginning several years back by leveraging its Special K breakfast cereal into a weight-loss brand and adding a variety of new products under that brand, including nutrition bars, resulting in a hugely successful extension and rejuvenation of an old franchise.

Since then, Kellogg has continued to go back to the new-product well, especially combining its trusted and high-performing lineup of traditional brands with new approaches.

For example, one of the new versions of breakfast favorites, Pop-Tarts Oatmeal Delights, tries to take advantage of the steadily increasing appeal of oats as a better-for-you ingredient. Pop-Tarts Oatmeal Delights are sprinkled with toasted cinnamon-oats crumbles on a baked oat-flour crust, debuting in two flavors.

Another fave getting an update? Why, Scooby Doo, of course!Continue reading...

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In the News: BP, Activision, Huawei and more

Posted by Dale Buss on October 11, 2012 09:04 AM

In the News

Activision goes bigger with Skylanders line extension and marketing effort.

AIG pays $1.7 billion for ING Malaysia.

ANA conference poised to set attendance record.

Android robot is a hit with 3-D printers.

Audi and BMW starting to leave behind Mercedes-Benz in global premium-auto race.

BAE in play for U.S. buyers as report says EADS merger failed because of discord among participating European governments.

BP moves closer to overall settlement of Gulf spill as Louisiana blames company for perma-sheen.Continue reading...

chew on this

Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

Posted by Mark J. Miller on May 14, 2012 11:04 AM

An enjoyable breakfast means the world to Kellogg’s. And life hasn’t been easy for name-brand cereal makers in general in recent years, as time-pressed consumers skip breakfast while others are on the watch-out for GMO ingredients.

Now Kellogg’s is serving up something fresh to remind everyone about the importance of a great breakfast to get the day going: a major brand overhaul, as Forbes noted on Friday and the Kellogg company outlined in a press release this morning.

The scope of the visual and verbal identity refresh includes “an updated logo, identifying the Kellogg’s brand’s core purpose, incorporating the ‘masterbrand’ into all Kellogg’s marketing campaigns, consolidating 42 company websites around the world to one, and the new tagline, 'Let’s Make Today Great.'"

The move, Forbes notes, puts digital and social media "at the core of its engagement efforts." To that end, Kellogg's US joined Twitter last week to further engage fans and to help promote its London 2012 Olympics sponsorship of eight Team USA athletes, as it's also talking up on its Facebook page.Continue reading...

doing good

Kellogg's Invites You to Share Your Breakfast and Feed a Child

Posted by Sheila Shayon on March 8, 2011 11:00 AM

Marking National Breakfast Day in America, Kellogg’s hosted a kick-off event this morning with actress Melissa Joan Hart and its beloved cereal brand mascots, Tony the Tiger and Snap! Crackle! and Pop!, at New York's Grand Central Terminal.

It was more than just a feel-good photo opp and welcoming committee to offer free breakfasts to commuters flooding into Manhattan.Continue reading...

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