Best Global Green Brands 2014

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Leave it to One Wipe Charlies Toilet Wipes to Shine a Spotlight on NFL Centers' Behinds

Posted by Abe Sauer on September 19, 2013 11:06 AM

It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.

So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...

sporting brands

How Green Bay Packers Plan to be "America's Team"

Posted by Dale Buss on November 16, 2011 11:49 AM

Despite the team's many stumbles on the field over the several years, no other organization has seriously disputed the standing of the Dallas Cowboys as the unofficial "America's Team" of the National Football League — until now.

Based on the opinions of sports branding and marketing experts, licensed-merchandise sales, and other indicators, the Super Bowl Champion Green Bay Packers are challenging to take away the Cowboys' hallowed standing as the favorite "second team" of football fans after their hometown squad. Or so says the Milwaukee Journal Sentinel, a hometown paper of sorts in Wisconsin.

It isn't just the fact that the Packers remain undefeated this season, at 9-0, after Monday night's laugher over the Minnesota Vikings. Or that the team based in America's tiniest NFL hometown is being led by the mid-season favorite to win the league's MVP title, quarterback Aaron Rodgers. Or that Packers linebacker Clay Matthews has become a household name through his endorsement deals with Nike Football, Suave and Muscle Milk.Continue reading...

brand news

Brands to Watch: Favre, IBM, Starwood

Posted by Shirley Brady on October 11, 2010 06:15 PM

Brands to Watch

Australia's Gold Coast unveils new place branding campaign.

Brett Favre apologizes to Minnesota Vikings teammates for distraction of sexting inquiry.

Google competes with the Consumer Price Index by tracking inflation with its own Price Index.

Gymboree was sold today for $1.8 billion.

Hasbro transitions to a "branded play" company.

HBO lands all-star cast for Too Big to Fail movie.

IBM shares hit an all-time high today.Continue reading...

personal brands

Brett Favre's Brand Of Indecision

Posted by Abe Sauer on September 28, 2009 03:03 PM

Brett Favre’s brand was once so synonymous with good-guy heroism that he was cast as the ultimate boyfriend in the 1998 film "There's Something About Mary." However, after several aborted attempts at retirement, the Favre name is now associated with an inability to make decisions. To many, Favre is the star who stuck around too long.

In July, when Favre joined the Minnesota Vikings—bitter rival to his one-time team, the Green Bay Packers—he tarnished his brand in the eyes of Green Bay fans who once considered him a god and now call him traitor. Some fans of Favre’s current team are also angry at the drama Favre created with his indecisive wavering.

Favre has embraced his image: a good guy with a tough decision to make. He still stars in painfully sincere Wrangler jeans commercials that play off his brand of simple, good-old-boy Americana. But he's also popped up in a brilliant campaign that highlights retailer Sears' in-store price check, a feature to help men who have a hard time making decisions. Favre’s self-deprecating sense of humor may be just what his brand needs.Continue reading...

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