brands under fire

Pressure Builds on NFL, Goodell, Brands as Player Misconduct Crisis Plays Out

Posted by Dale Buss on September 18, 2014 06:22 PM

As Bloomberg Businessweek put it in a headline this week, NFL Commissioner Roger Goodell is "at the 50-50 yard line." In other words, the crisis over domestic violence and other misconduct by professional football players, how he is handling it—and, also importantly, how NFL sponsors are handling it—still could break either way.

The pressure on Goodell and the team owners who employ him is ratcheting up every day as the saga takes one more unwelcome turn after another. No sooner had the Minnesota Vikings reversed course yesterday and suspended Adrian Peterson just after welcoming him back into the fold, another ugly instance involving an NFL player surfaced. Arizona Cardinals running back John Dwyer now faces domestic-violence allegations, bringing the list of players facing assualt accusations to six. 

Meanwhile, major NFL marketing and TV-advertising sponsors shifted rather uneasily in their seats. PepsiCo CEO Indra Nooyi spoke out in support of Goodell and his efforts, for instance, even though she said she's "deeply disturbed" by some player behavior, and the league's mishandling of the case is "casting a cloud" over the NFL's integrity, the Wall Street Journal reported.Continue reading...

brand news

Brand News: PepsiCo, Yelp, Target and more

Posted by Dale Buss on September 18, 2014 09:32 AM

TOP STORIES

As another NFL player is suspended following domestic violence arrest, Nike and the Minnesota Vikings reverse course and suspend Adrian Peterson. Other sponsors monitor the situation as PepsiCo CEO Indra Nooyi signals her support for embattled NFL Commissioner Roger Goodell, while Radisson's move to drop Vikings sponsorship turned out to be a smart move. Meanwhile, female fans grow wary of league and CBS CEO Moonves hails football on TV.

Toshiba cuts 900 jobs in PC restructuring while Warner Bros. is expected to cut up to 1,000 jobs.

Target selects brand partners for "made to matter" sustainable push with Walmart.

Yelp and TinyCo settle FTC lawsuit for improperly collecting data on kids.

Scotland goes to the polls in historic vote on independence while Scotch whisky-makers fret, among other nervous industries.

MORE BRAND NEWS

Alibaba sets to price shares amid investor frenzy over looming IPO.

Amazon expands Kindle lineup and boosts price of basic e-reader.

Apple reportedly plans to reveal two new iPads (despite i-fatigue) and new Mac OS, amidst increasing focus on security.

Audi claims first California self-driving permit.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

sporting brands

NFL Backpedals as More Brands Get Dragged In to Domestic Violence Fray

Posted by Dale Buss on September 16, 2014 03:40 PM

The National Football League continues to try to power through its season of peril like a running back knocking down linebackers. But sponsors, social critics and pro football players themselves continue to make the brand's problems hard to forget. 

The latest developments following the Ray Rice scandal include a move by Radisson Hotels to suspend its sponsorship deal with the Minnesota Vikings over its decision to reinstate star running back Adrian Peterson after the team's own investigation of his indictment on child-abuse charges. A Houston TV station reported that Peterson was accused in 2013 of hitting another son, Bloomberg reported.

Other endorsement partners for the time being were standing by Peterson, who was a league MVP and had high marketability scores, according to the St. Paul Business Journal. Nike, Castrol and Wheaties were among the brands still monitoring the situation.Continue reading...

brand news

In the News: NFL, McDonald's, Sears and more

Posted by Dale Buss on September 16, 2014 09:07 AM

TOP STORIES

AB InBev explores financing to buy SABMiller.

Apple sets sights on TV as regulators set sights on Apple Pay and fans spot the iPhone 6's hidden bulge—while U2 iTunes freebie is defended despite backlash.

McDonald's gives away coffee for the next two weeks and brings McCafe to Canadian grocers as it considers expanding its build-your-own-burger test.

NFL faces crisis as domestic violence issue ambushes Cover Girl campaign and Radisson Hotels pulls Vikings sponsorship after Adrian Peterson allegations, but teams keep fans.

Sears secures $400-million lifeline via CEO Lampert's hedge fund.

MORE BRAND NEWS

Alibaba ups IPO share price to $66-to-$68 range.

Amazon founder Jeff Bezos partners with Boeing and Lockheed on rocket engine.

America Movil said to seek AT&T bid for $17.5 billion of assets in Mexico.

AstraZeneca finds partner in Eli Lilly for experimental Alzheimer's drug.

Burger King notches North American same-store sales increase.Continue reading...

ad watch

Leave it to One Wipe Charlies Toilet Wipes to Shine a Spotlight on NFL Centers' Behinds

Posted by Abe Sauer on September 19, 2013 11:06 AM

It really is a tragedy. Five of the first ten players selected in the 2013 NFL draft were offensive lineman. And yet, only one of those men was offered an endorsement deal of any kind. Tackle Eric Fischer—the overall No. 1 2013 draft pick—enjoyed a short partnership with Tide laundry detergent.

So please, contain yourselves. Yes, the NFL's One Wipe Charlies campaign is about... well... butt wipes, but let an offensive lineman just enjoy a product endorsement deal for a change.Continue reading...

sporting brands

How Green Bay Packers Plan to be "America's Team"

Posted by Dale Buss on November 16, 2011 11:49 AM

Despite the team's many stumbles on the field over the several years, no other organization has seriously disputed the standing of the Dallas Cowboys as the unofficial "America's Team" of the National Football League — until now.

Based on the opinions of sports branding and marketing experts, licensed-merchandise sales, and other indicators, the Super Bowl Champion Green Bay Packers are challenging to take away the Cowboys' hallowed standing as the favorite "second team" of football fans after their hometown squad. Or so says the Milwaukee Journal Sentinel, a hometown paper of sorts in Wisconsin.

It isn't just the fact that the Packers remain undefeated this season, at 9-0, after Monday night's laugher over the Minnesota Vikings. Or that the team based in America's tiniest NFL hometown is being led by the mid-season favorite to win the league's MVP title, quarterback Aaron Rodgers. Or that Packers linebacker Clay Matthews has become a household name through his endorsement deals with Nike Football, Suave and Muscle Milk.Continue reading...

brand news

Brands to Watch: Favre, IBM, Starwood

Posted by Shirley Brady on October 11, 2010 06:15 PM

Brands to Watch

Australia's Gold Coast unveils new place branding campaign.

Brett Favre apologizes to Minnesota Vikings teammates for distraction of sexting inquiry.

Google competes with the Consumer Price Index by tracking inflation with its own Price Index.

Gymboree was sold today for $1.8 billion.

Hasbro transitions to a "branded play" company.

HBO lands all-star cast for Too Big to Fail movie.

IBM shares hit an all-time high today.Continue reading...

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