Coca-Cola appoints SVP of integrated marketing Wendy Clark (right) to new role as SVP of its newly created a Global Sparkling Brand Center, combining its global brand and integrated marketing teams under her leadership.

AccuWeather named Jim Candor as chief strategy officer, Steven Smith as chief digital officer, and John Dokes as chief marketing officer.

Conde Nast promoted CMO Louis Cona to president and chief revenue officer of the media group. 

Crocs hired Andy Sackmann as CMO.

Dockers hired Adrienne Lofton Shaw as vice president and CMO.Continue reading...

With April the start of baseball season in America, Major League Baseball seems to garner most of the media attention. But there is a whole baseball subculture played out on Minor League Baseball fields around the country.

It is here, at smaller fields in smaller cities featuring "farm club" teams of the big leagues, that some 42 million fans attended reasonably priced games in 2009 — that's more fans than attend NFL football or NBA basketball games.

This may explain why Kraft American Singles brand of cheese has made Minor League Baseball part of its marketing strategy for the last two years, and this year is no different.Continue reading...