sip on this
Posted by Dale Buss on October 1, 2013 04:45 PM
It was probably inevitable that a bottled-water brand eventually would be aimed squarely at the teenage cohort that is becoming more and more enamored of the segment as they supplant the Pepsi Generation. And now PepsiCo's own Aquafina brand has been first to jump on the idea.
PepsiCo has unveiled an expanded, revamped lineup for its Aquafina FlavorSplash brand with an eye toward attracting 13- to 19-year-olds to the billion-dollar product line, the company told Advertising Age.
"We haven't done an awful lot with the trademark, aside from pure water," Simon Lowden, CMO for Pepsi Beverages North America, told the publication. "This is a space that's really interesting, and one that's set for future growth."Continue reading...
chew on this
Posted by Dale Buss on May 9, 2013 06:33 PM
Just several days after being called out by the Food & Drug Administration over concerns about caffeine in its Alert Energy Caffeine Gum, Wrigley folded the product and announced that it was going to take the gum off the market at least temporarily. However a caffeine purveyor that's already well established, Monster Beverage, is continuing its aggressive defense of its energy drinks over the issue of caffeine poisoning of American youth.
The Obama administration has grown increasingly restive over the extension of caffeine content to more and more functional foods beyond its traditional places in coffee (naturally), soft drinks (added) and energy drinks (fundamental). The proliferation of new types and food products introduced recently includes Cracker Jack'd, a line of new snacks by Frito-Lay based on the traditional brand but including two out of nine SKUs that contain ground coffee and caffeine; a variety of Kraft's MiO drink powder that contains caffeine; and Jelly Belly's Extreme Sports Beans.Continue reading...
Posted by Sheila Shayon on April 29, 2013 07:02 PM
Kraft Food Group’s Crystal Light is open for business online as the brand launches its first e-commerce platform, Shop.CrystalLight.com. As more consumers shop online, niche brands like Crystal Light are establishing beachheads for easy access, mindshare and money.
"For years we have heard for some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, Senior Brand Manager for Crystal Light in a release. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."Continue reading...
Posted by Dale Buss on April 18, 2013 10:43 AM
Dannon's Oikos Greek-style yogurt and Starbucks' new K-Cups single-serve coffee pods topped IRI's closely watched and just-released list of New Product Pacesetters among foods and beverages last year, while Allegra led the list among non-food brands as well as generating the most sales of any considered new CPG product in the US in 2012.
The 200 top-selling CPG launches of the year included in IRI's report each captured more than $13 million in year-one sales, with an individual average of $39.5 million in first-year revenues at a time of difficult growth for CPG brands and products in the USmarket.
The list "are best-in-class products that have truly beaten the daunting new product odds," said Larry Levin, executive vice president and general manager of insights and thought leadership for Chicago-based IRI, which among other things tracks individual product and CPG category sales at US grocers, drug stores and mass merchandisers with the exception of Walmarts.Continue reading...
Posted by Mark J. Miller on April 15, 2013 01:31 PM
The Kool-Aid Man used to crash through walls, wave his little stubby arms around and serve up a deep “Oh, Yeah!” whenever someone else stopped everything they were doing and yelled, “Hey, Kool-Aid!”
While Kool-Aid’s owners, Kraft Foods, still wants consumers saying “Oh, Yeah!” after sipping the fruity beverage, they are taking the brand through a modern update. After all, the brand took a 5 percent hit in revenue last year, falling to $338 million, according to the Clarion Ledger. It seems like the powdered drink mix, which has been around since 1927, is ready for a little change.Continue reading...
Posted by Dale Buss on February 4, 2013 02:04 PM
"Brotherhood," Budweiser's 2013 Super Bowl ad, was among those which stood out among rather routine fare.
Super Bowl ads (the complete list) this year provided few gems, according to an emerging consensus of industry professionals.
Many were deemed lame or even confusing, and generally considered ineffective and off-brand. Several brands seemed to suffer rather than benefit from the frenzy of sneak peeks and full-commercial reveals in this year's rush for pre-Game exposure and social buzz.
Still, some brands were able to leverage social media presence and responsiveness into overall good showings up to and through the event, with campaigns that will move forward from here.Continue reading...
Posted by Dale Buss on January 10, 2013 09:01 AM
AIG decides against joining federal lawsuit.
Boeing tries to defuse fears about Dreamliner.
Yum! Brands apologizes for KFC chicken probe in China.
ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.
Chrysler sees push from UAW for IPO.
Coca-Cola files claim in China against false fungicide rumors.
Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.
Ford doubles dividend with business humming.Continue reading...
Posted by Dale Buss on January 9, 2013 01:14 PM
Super Bowl XLVII is getting closer, so more heavyweight brands are making the required heavyweight commitment to advertise during the Big Game on CBS on February 3.
The network said today that all of the available spots are sold out at around $4 million per 30 seconds, with the latest returning brands including Chrysler from last year and Taco Bell from three years ago.
Budweiser plans to debut Budweiser Black Crown, an amber lager with higher alcohol content, with a 30-second spot during the game. Anheuser-Busch InBev introduced Bud Light Platinum during last year's game, while Black Crown was developed via last year's Project 12 regional brewmaster challenge.
Taco Bell had a very good year with a snap-back in sales on the strength of new produccts such as Doritos Locos Tacos, and so the Yum!-owned brand has confirmed it's suiting up for the Super Bowl for the first time since 2010. The chain's 60-second spot will "support the brand’s 'LIVE MÁS' tagline and spirit."
Doritos, meanwhile, tapped actress Ali Landry, who rose to fame during her 2008 Super Bowl commercial debut with the brand, to announce the five finalists for its fan-voted "Crash the Super Bowl" creative commercial challenge.Continue reading...