Posted by Dale Buss on August 22, 2011 08:53 AM
Anheuser-Busch InBev goes back to the drawing board with Bud Light account.
Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.
AutoNation dealership staffs to get tablets.
Burger King exiles the King in new commercials.
Ford uses Twitter to engage youth market.
Gatorade grapples with getting its complete lineup on store shelves.
General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.
General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...
Posted by Dale Buss on June 1, 2011 09:00 AM
Burger King tests menu diversification.
BMW launches "Don't Txt and Drive" public-service campaign.
Church’s takes on Chik-fil-A in chicken-taste test campaign.
Diageo and Pernot Ricard battle in China.
Exxon fuels chemicals drive in Asia.
Fiat ends four decades of Chrysler sales in Europe.Continue reading...
Posted by Shirley Brady on May 16, 2011 06:30 PM
Adidas rolls out "unforgettable swims" digital/social campaign in the UK.
AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.
Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.
Donald Trump is (surprise!) not running for president.
Facebook fans in Israel name daughter "Like."
Fendi catwalk show cancelled in South Korea following anti-fur protests.
Google borrows $3 billion in first bond offer.Continue reading...
Posted by Dale Buss on March 28, 2011 09:00 AM
Nikkei slips as another earthquake hit Japan Sunday, as Tepco head pressured to quit after costing shareholders $26 billion; fear of radiation and shortages drives panic buying of Japanese goods; auto industry suffers as Toyota, Honda and others stand to lose billions in revenue; and Wal-Mart reopens 12 quake-hit stores.
Google to launch in-app billing for Android; woos celebs to create themed channels on YouTube; and works on mobile payments as near field communications battle looms. CEO Larry Page, meanwhile, is working on cutting red tape and fostering internal communications.
BlackBerry-maker RIM is in "slow-motion decline," says WSJ, while acquires mobile tool developer.
Facebook is reportedly in talks to hire former White House press secretary Robert Gibbs; and updates Questions in boost for brands.Continue reading...
Posted by Dale Buss on January 11, 2011 09:00 AM
Alcoa shines as aluminum prices rise.
AMD ousts CEO Dirk Meyer.
American Airlines strikes back at Sabre.
Apple snaps up more patents than rivals.
AT&T prepares wireless plan in the event Verizon announces deal for iPhone today.
Bloomberg poaches Forbes list-maker to start rival annual tally of world's richest.Continue reading...
Posted by Dale Buss on July 30, 2010 09:00 AM
Microsoft CEO Steve Ballmer tells analysts the company's "job one urgency" is developing a tablet to compete with the iPad.
The battle of Colgate vs Aquafresh is unfolding in a New York courtroom over the right to use a "nurdle" (toothpaste squirt) on their toothpaste packaging.
Disney is selling Miramax Films for $660 miilion to an investor group that didn't include founders Bob and Harvey Weinstein.
Citigroup will pay $75 million to the SEC to settle charges that it failed to disclose subprime exposure to investors in 2007.Continue reading...
Posted by Shirley Brady on July 8, 2010 09:00 AM
ESPN defends tonight's live hour-long special with LeBron James' NBA franchise decision against infomercial charges as rumors fly. The special's commercial revenue (which LeBron's team is handling) is going to the NBA star's favorite kids' charity, as outlined in the video above.
Domino's extends transparency campaign and seeks truth in advertising in its photo/video shoots, with a related user-generated photo contest. Chipotle also aims for truth in advertising as founder signs on for NBC restaurant reality series.
Barneys tests 3D ads and Saks gets funny as US retailers try to woo shoppers.Continue reading...
Posted by Shirley Brady on May 25, 2010 12:56 PM
Hulk Hogan is suing Post Foods over "Hulk Boulder," a lookalike wrestler "humiliated" in a Cocoa Pebbles commercial.
AT&T could see 40% of U.S. iPhone subs decamp to Verizon; offers free Wi-Fi in NYC's Times Square.
P&G's emerging market opportunity downplayed by Citi analyst.
Disney calls off Miramax buyback talks with Weinstein Bros.
Gilllette Fusion rolls out Ultimate Summer Job campaign.
New Jersey loves MTV's Jersey Shore now it's making the state rich.Continue reading...