Posted by Mark J. Miller on March 25, 2013 03:29 PM
New Grownup Burger Recalls Grownup Film Moment
The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.
In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...
Posted by Shirley Brady on November 26, 2012 10:51 AM
Now you don't have to worry about mannequins watching you — they may also be following you onto the sidewalk. As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theater and conducted "mannequin" walk-outs to demand Zara to eliminate the use of all hazardous chemicals throughout its supply chain.
From Bangkok to Buenos Aires, the activists also called on Zara store managers (who don't permit photos of their mannequins) to forward Greenpeace's Detox demands to their headquarters, after new research found traces of hazardous chemicals in ZARA clothing items, some of which can break down in the environment to become hormone-disrupting or even cancer-causing substances. As Greenpeace put it, "how will the world's largest fashion retailer — which responds so swiftly to changes in fashion trends — react to this global call for toxic-free fashion?"Continue reading...
Posted by Shirley Brady on November 25, 2012 09:01 PM
K-pop phenom Psy's "Gangam Style" video beats Justin Bieber record to become YouTube's most-viewed video ever, with 805 million views on Friday (knocking on 824 million views now) to Bieber's 803 million for "Baby." Bieber, meanwhile, insults fellow Canadians by wearing overalls to pick up award from Prime Minister.
GM considers Buick logo change and bets it can make the 54-year-old Chevy Impala a head-turner again.
Black Friday in-store sales undercut by Thanksgiving early bird shoppers, mobile and e-commerce shoppers.
GSK and other pharma anger critics by paying for studies.
Hostess Brands eyed by Flower Foods.
Mango replaces Kate Moss with Miranda Kerr.
McDonald's testing Egg White McMuffin and variations on Quarter Pounder.
Mercedes-Benz taps Kate Upton for Super Bowl.
Nintendo's revamped Wii takes aim at a changed game world.Continue reading...
Posted by Dale Buss on April 19, 2012 09:01 AM
Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
Posted by Shirley Brady on January 13, 2012 06:32 PM
Google taps David Beckham to promote Google+ as company grapples with social search fallout, and apologizes for Kenyan flub.
Apple's iPad 3 expected to go on sale in March with HD screen and faster chip. Apple also joined the Fair Labor Association, opening suppliers' doors to labor rights watchdog in transparency response to Foxconn fears — the first tech brand to do so.
Bentley courts Maybach fans including Jay-Z — who has just signed on as the face of (and an investor in) Duracell.
British films to be pitched as a global brand.
BT will offer free Wi-Fi at London Olympic Games.
Disney Studios quickly fills CMO position.
Dr Pepper brand name is removed from Texas town.
Easyjet fined for barring disabled passengers.
Excedrin recall expands to Canada.
Olivia Munn strips off for PETA.Continue reading...