Six months ago we looked at an interesting campaign by Chiquita to crowdsource the designs of its iconic banana stickers. Aiming to add a little refresh to the brand in heavy competition in the produce section, we cautioned against going overboard and losing the brand's distinct color combo. In the end, Chiquita's selection of winners stuck with its brand identity.

Now Chiquita is making another bold move, securing Nancy Bailey & Associates to license its brand into both non-food and new food categories.Continue reading...

In 1944, an illustrated and later animated character named Miss Chiquita was created to put a unique spin on selling bananas. The original jingle is perhaps one of the most recognized in advertising history. Now it's making a comeback after an absence of 20 years.

Chiquita Brands International wants new generations of consumers to recognize Miss Chiquita and sing that catchy tune. The company has produced a new television ad that reprises the song (it plays in the background, but without the lyrics) and depicts Miss Chiquita in the company logo at the end of the ad. An accompanying website, Chiquita.com, has some fun by allowing site visitors to record their own version of the Chiquita banana song.Continue reading...