Posted by Abe Sauer on July 11, 2011 08:00 PM
Music videos are the new wild west of product placement. Cars. Booze. Dating websites. Nothing is too absurd to work in. For example, Britney Spears recently had her way with a police officer on a shiny red new Volkswagen Beetle. As we said, anything goes.
But just because you can, doesn't mean you should. Consider the brands that seemed to think the new Eminem video, Space Bound, was prime real estate for a little product placement. But did Sun Chips and Net10 even bother listening to the track?Continue reading...