2014 Brandcameo Product Placement Awards

brand ambassadors

Scarlett Johansson Adds Fizz to SodaStream's Pop Ahead of Super Bowl

Posted by Mark J. Miller on January 14, 2014 02:47 PM

Scarlett Johansson has been a comic-book heroine, a muse of sorts for Woody Allen, and a lost soul in Japan alongside Bill Murray, among many other things. Now she can add SodaStream lover to the list.

The actress has signed on to be the first global brand ambassador for the home carbonation system that has been trying to make inroads into Coke and Pepsi’s revenue for years. Johansson will have her first worldwide exposure in her new role when SodaStream airs its commercial during the Super Bowl on Feb. 2.

"We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family," said Daniel Birnbaum, CEO of SodaStream, in a press release. "Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team."Continue reading...

luxury watch

Hautel Check-In: Luxury Labels Extend Brands to Hotels

Posted by Barry Silverstein on June 21, 2012 12:09 PM

Maybe we haven't seen the return of the roaring global recovery everyone has hoped for. The U.S. economy is sputtering, and the European continent isn't looking very bullish at the moment. But none of this seems to be terribly concerning to the luxury hotel market. There has been a spate of recent openings — hotel extensions of luxury brands — to prove it.

Bulgari, which operates a luxury hotel in Milan, a luxury resort in Bali, and restaurants in Tokyo, has just opened the doors of its fourth Bulgari Hotel, with its latest five-star property opening in a chi-chi pocket of London.

Located in the city's prestigious Knightsbridge section, its well appointed rooms (such as the one above) are opening just in time to take bookings for the London 2012 Olympic Games. Bulgari gushes about the property: "It is a perfect expression of the Bulgari aesthetic of timeless glamour. Innovative artistry and a lavish use of precious marble and silver blend harmoniously, exuding an understated elegance. The quality of the service, magnificent elements such as the spa, pool and private screening room, and the distinguished location beside Harrods and Hyde Park all contribute to an uncompromising sense of excellence."Continue reading...

brandcameo

Nivea Owns New Year's Eve, in Times Square and 'New Year's Eve'

Posted by Abe Sauer on December 12, 2011 11:55 AM

Clocking in with 45 brands, the new #1 movie at the box office, the seasonal romcom New Year's Eve, is bloated with as much product placement and brand name-dropping as it is marquee names. That count is high, yet still 15 brands fewer than the film's precursor, Valentine's Day.

A lot of the product placed in New Year's Eve is subject to a particular paradox: To have disclosed it would have been dishonest to reality.

Taking place around New York City's iconic Times Square New Year's Eve ball drop, the film includes numerous shots of the landmark square and its cluttered signage, as well as plenty o' stock footage of the actual event. In fact, the movie functions as a sort of tourism video produced by the city's tourism board. (Testifying to just how sanctioned it is as a tourism film, Mayor Mike Bloomberg even makes a cameo.)Continue reading...

brand and bottle

Scarlett Johansson Steams Up New Moët & Chandon Ads

Posted by Jennifer Sokolowski on January 24, 2011 11:00 AM

Actress Scarlett Johansson has been tabloid fodder since her husband, actor Ryan Reynolds, filed for divorce last month and has been spotted on the arm of Sandra Bullock. A new photo shoot for Moët & Chandon Champagne may divert the public’s mind away from Johansson’s relationship woes and back onto her luscious lips. 

The campaign capitalizes on Johansson’s classic bombshell style and include a particularly Marilyn-esque shot of her holding a bottle of Moët. Another shows her in an elaborate blue strapless gown, poised on a ladder with one leg exposed amid pyramids of champagne flutes.Continue reading...

brand and bottle

Champagne Seeks Lighter Footprint

Posted by Sheila Shayon on September 1, 2010 02:51 PM

Eco-consciousness has hit the elixir of intoxicants. France's Champagne industry is going green, trying to make amends for an estimated 200,000 metric tons of carbon dioxide emitted each year. The largest part of that destructive footprint is its typically heavy bottle.

Dom Pérignon, a Benedictine monk, made the glass thicker in the 1600’s to help control the bottles from exploding. His distinctive bottle design came to embody the luxuriant nature of the contents, and the imbibing experience.

Fast-forward to the 1970’s, when the bottle’s standard weight had augmented to two pounds each. Now, the Champagne industry—which accounts for 10% of three billion bottles of sparkling wine annually—intends to reduce its carbon footprint by 25% by 2020, and 75% by 2050.Continue reading...

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