Game developers are hoping that consumers will continue buying game consoles for their TVs as well as separate mobile gaming devices for their needs when they are on the run. But the work of one gentleman who has made a veritable boatload of cash from the gaming world may help bring those worlds together, much to the chagrin of gaming companies.

Charles Huang is the co-creator of Guitar Hero and now he’s at the helm of Green Throttle Games, which is “creating a new virtual game console for the television based on mobile phones and without the actual game console,” according to VentureBeat.com.

The plan is for the controller, which should hit store shelves next year, to work with Android smartphones and tablets. The controller will connect wirelessly with the smartphone or tablet, which will be connected to the TV with a cable. That way, gamers can play the same game on their phones as they are playing on the TV.Continue reading...

Toys, TV and film have a long history of merchandising tie-ins, and now that pas de deux is going packaged-goods-digital. The toys in the above video are a set of collectible, swappable figures, readable by connected devices.

Suwappu, which means swap, is an example of an innovative digital product in the emergent second screen viewer experience market, part of a larger conversation surrounding the question, “How will we watch television in the future?”

London agency BERG and Japanese agency Dentsu partnered on Suwappu, meaning swap, creating a range of toys that come to life using augmented reality to embody a new model content platform.Continue reading...