P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.

A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account. 

The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.Continue reading...

With the price of gasoline easing off, and summer upon us, it's no wonder that more brands than ever seem to be hitting the road. And just like Hope and Crosby, those two buddy behemoths, Procter & Gamble and Walmart, are out loading up their wagon once again. Well, not exactly a wagon. This time around the two oft-cooperating brands are teaming up in a month-long marketing effort in New York to promote online and mobile shopping and free delivery from Walmart with a food-truck-like mobile initiative.

@PGMobile — also the Twitter handle to follow the mobile truck's whereabouts — will visit a dozen popular locations around Manhattan this month, featuring QR codes for several P&G and Walmart product and brands including Bounty paper towels, Head & Shoulders shampoo and Iams dog food — and that's just on one side of the vehicle.Continue reading...