sports in the spotlight

Brands Put Wearable Tech On Display at the US Open

Posted by Sheila Shayon on August 25, 2014 04:33 PM

The US Open kicks off today in New York in what will be one of the most digitally-connected sporting events yet. With 700,000 people anticipated to attend, the Open's marketing partners and sponsors are set to activate on-site from the Billie Jean King National Tennis Center.

The tournament will function as a runway for Ralph Lauren, which is debuting its new wearable tech apparel collection created by Canadian company OMsignal, which is developing its own line of biometric smartwear. 

Ralph Lauren's debut anti-microbial and moisture-wicking "Polo Tech" shirt has embedded biometric sensors that measure heart rate, breathing rate and depth, steps and calories burned, all of which can be transmitted via Bluetooth to an iPhone app. 

As the official outfitter of the US Tennis Association, several ball boys and girls will be sporting the new tech tee on the courts.Continue reading...

china

The Week in China: Tourism's Death Trap, Auction House Tussle and more

Posted by Abe Sauer on October 11, 2013 01:42 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Chinese tourism boom has a downside… auction house war in the making…  Starbucks struggling… Apple in Hong Kong… dumpling billionaire… Crayola charges into China… Alibaba-Tencent fight over mobile payments… Moët & Chandon on a boat… Maison Birks… and more.Continue reading...

cocktail hour

All the News You Can Drink: Heineken Aims for Second Screens, Walmart Wants to Be the King of Beers and more

Posted by Mark J. Miller on September 20, 2013 06:13 PM

Heineken Aims for Second Screens

According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that? 

Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.

According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...

cocktail hour

All the News You Can Drink: Moet & Chandon at 270, Heineken Bows Down to Craft Beers and more

Posted by Mark J. Miller on August 23, 2013 06:03 PM

Diageo Wins Packaging Battle for Parrot Bay

The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.

ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.

ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...

cocktail hour

All the News You Can Drink: Mike’s Hard Goes After Men, Vulcan Beer, Harley High Life and more

Posted by Mark J. Miller on May 24, 2013 05:22 PM

Mike's Hard Looking For More Love

Lemonade is generally considered something for the summertime and even just for picnics, so Mike’s Hard Lemonade, after 14 years on the market, is aiming to inform consumers that there are plenty of other times to drink the stuff, too. The brand’s new campaign features offbeat commercials that are set in traditionally beer-drinking locales and end with the tagline “It’s never not a good time for a Mike’s Lemonade.”

“We’re looking at a traditional beer consumer, which is a natural fit for Mike’s,” Sanjiv Gajiwala, the director of marketing for Mike’s, told The New York Times. The brand has its work cut out for it since research has shown that 21 percent of men “would not want to be seen” holding a fruity malt beverage while only 11 percent of women felt the same way, MSN reports.

The brand will spend between $15 million and $20 million on the campaign, up from its overall 2012 advertising budget of $13.3 million, the Times notes.Continue reading...

cocktail hour

All the News You Can Drink: Sam's 26.2 Boston Brew, Miami Heat Champagne and more

Posted by Mark J. Miller on April 26, 2013 06:30 PM

Boston Beer Aims to Trademark "Boston Strong 26.2"

Boston Beer Company, the maker of Samuel Adams, has been brewing up a special beer, "26.2 Brew," for the Boston Marathon for years. Now that the marathon has taken on a wider social significance in the weeks after the bombings, the company would like to change the brew’s name to "Boston Strong 26.2 Brew" and has applied for a trademark, the Boston Globe reports.

The plan is to use money from the sale of the beer to help victims of the tragedy. Boston Beer says it won’t hog the trademark but allow other beverage companies to use it as well as long as they commit to giving 100 percent of profits to charity.Continue reading...

china

The Week in China: Bird Flu Woes, Slowing Car Economy, Dancing Godzilla and more

Posted by Abe Sauer on April 12, 2013 01:04 PM

Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week:  What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...

brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

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