Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

Mofilm is heading back to the Tribeca Film Festival (which kicks off April 20) and once again inviting video and film whizzes to join them.

The challenge: create a winning short film for a brand, just as Lloyd Choi and Simon Yang did to win the PepsiFilms Barcelona short film contest above with their short, above, titled "Creative Control."

The 2011 Mofilm/Tribeca Film Fest competition sponsors include Cadillac, Chevrolet, Renaissance Hotels, Microsoft, AT&T and an as-yet-to-be-named brand.Continue reading...

Unilever is jumping on the crowdsourcing bandwagon — promising co-creation opportunities with consumers. The world's second largest advertiser is about to redo unilever.com, listening to user’s wishes and dropping corporate speak for more street-friendly jargon.

"I don’t think that a lot of company sites have realised that their biggest users now are consumers. And we’re guilty as well. Go on to Unilever.com, we’re still very corporate. That will change. The truth of the matter is over 60% of the people that go to Unilever.com now are consumers and future employees, and we should engage them in that way,” comments chief marketer Keith Weed to Brand Republic.

It's already moving in that direction. A partnership with film competition board Mofilm, formed in April, crowdsourced short commercial films for 13 Unilever brands. It yielded 10,000 downloaded briefs from aspiring talent, joining the initiatives for Peperami and the launch of Dove Men + Care (with its memorable Super Bowl Manthem) in the U.S.Continue reading...