What do actor Susan Sarandon, jazz musician Esperanza Spalding, Tumblr founder David Karp, Momofuku chef David Chang, and Gregg Breinberg, the music director of NYC's P.S. 22’s kids chorus, the Oscars-performing YouTube sensation, have in common?

They are all – along with Laura Linney, John Leguizamo, and Glee star Darren Criss, and 23 other big name (and should-be-known) New Yorkers – being featured in the latest Japan-based Uniqlo advertising campaign, “Voices of New York,” released in time for New York Fashion Week.Continue reading...

Lucky Peach is a new, hybrid food journal being published by McSweeney’s.

It’s also an iPad app, created by award-winning chef, the avid tweeter David Chang, of Momofuku restaurant fame in New York, in partnership with writer Peter Meehan, and Zero Point Zero Production, the Emmy winners for Anthony Bourdain's No Reservations series on Travel Channel.

Chang’s next step, on trend for chef entrepreneurs, might have been a eponymous TV show, but instead, Lucky Peach, with the first issue on ramen, marks his choice in a move that bridges old media and new.

For McSweeney's fans, the niche publisher of literary magazines, imprints, and websites founded by writer Dave Eggers, it's also a tasty offering.Continue reading...