brand news

In the News: BP Goes on the Offensive

Posted by Shirley Brady on June 4, 2010 08:00 AM

BP's new commercial featuring CEO Tony Hayward hit YouTube and US TV yesterday. The damage control isn't just aimed at BP's brand, but the "gaffe-prone" Hayward and images such as AP's latest. After addressing BP on CNN last night, a "furious" President Obama is heading to the disaster site again today. And crowdsourcing solutions to the spill is officially a cottage industry.

McDonald's recalls 12 million cadmium-tainted Shrek Forever After glasses.

NYC mayor Mike Bloomberg appeals directly to LeBron James to join the Knicks.Continue reading...

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