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brand and bottle

Marc Mondavi Dons Water Witch Hat to Launch New Brand

Posted by Barry Silverstein on June 8, 2012 04:55 PM

The Mondavi family name is synonymous with fine wine from California's Napa Valley. Interestingly enough, however, a family feud resulted in the odd fact that, today, there are two Mondavi wineries (Robert Mondavi and CK Mondavi, which is owned by the Peter Mondavi family) in existence.

Robert had a falling out with brother Peter and ended up starting Robert Mondavi in 1966, breaking away from the original Mondavi winery founded in 1943, when Cesare and Rosa Mondavi purchased the Charles Krug Winery (hense "CK" Mondavi). (For more on the Mondavi family's reach in the wine world, check out the award-winning Mondovino documentary.)

It is CK Mondavi, though, that has apparently been struck by divine inspiration. The winery just announced its first new brand in over half a century, a collection of super premium wines called "Marc Mondavi's The Divining Rod," accompanied by the unusual tagline, "More than natural, supernatural."Continue reading...

brand news

Headline Roundup: The People's Brand

Posted by Stephanie Startz on October 1, 2009 09:20 AM

Despite brand's global decline, China celebrates 60 years of Communism. [Reuters]

Kraft, L'Oreal and P&G capitalize on opportunity in China during the economic crisis. [Warc]

Bank of America chief executive Ken Lewis will step down by year's end. [Times of London]

Behind the collapsed Penske deal to buy Saturn from GM, who will now shut the brand. [LA Times]

Comcast denies formal deal to buy NBC Universal from GE. [NY Times]

Coca-Cola plans ad campaign to fight "soda tax," obesity epidemic. [Warc]

Global ad market show signs of bottoming out. [NY Times]

(More headlines: Pepsi boosts ad spend, banks agree to bonus rules.)Continue reading...

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