HP Kicks Off New Global Campaign at the Grammy Awards with Alicia Keys

HP's new global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions.

The launch of its worldwide "Everybody On"  tagline and branding campaign – "spanning music, fashion, community activism, business and more" – is being executed via an integrated marketing campaign featuring print, broadcast, online and social media.

It's timed to the launch of three new WebOS-enabled mobile devices this week: the Pre3 smartphone, a mini-smart phone called the Veer and its Touchpad tablet. 

The campaign also builds on the brand's “The Computer is Personal Again” campaign, and will be in evidence this weekend as part of its continuing support of the Grammy Awards on Sunday and Grammy-winning artist Alicia Keys.Continue reading...