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Under Armour Targets Female Jocks With "Team Girl" Campaign

Posted by Barry Silverstein on September 1, 2010 12:00 PM

Fourteen years ago, former college football player Kevin Plan founded the Under Armour sports apparel brand. Since that time, its primary appeal has been to men under 30. Now the company is trying to break out of its mold by making a pitch to women athletes, especially what the company calls the "team girl."Continue reading...

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