chew on this
Posted by Dale Buss on May 9, 2013 06:33 PM
Just several days after being called out by the Food & Drug Administration over concerns about caffeine in its Alert Energy Caffeine Gum, Wrigley folded the product and announced that it was going to take the gum off the market at least temporarily. However a caffeine purveyor that's already well established, Monster Beverage, is continuing its aggressive defense of its energy drinks over the issue of caffeine poisoning of American youth.
The Obama administration has grown increasingly restive over the extension of caffeine content to more and more functional foods beyond its traditional places in coffee (naturally), soft drinks (added) and energy drinks (fundamental). The proliferation of new types and food products introduced recently includes Cracker Jack'd, a line of new snacks by Frito-Lay based on the traditional brand but including two out of nine SKUs that contain ground coffee and caffeine; a variety of Kraft's MiO drink powder that contains caffeine; and Jelly Belly's Extreme Sports Beans.Continue reading...
Posted by Dale Buss on May 1, 2013 09:15 AM
Apple sells largest corporate-bond offer in history.
Monster sues to halt effort to curb energy drinks.
Twitter opens up self-serve ad platform to all businesses.
Chrysler Group auto sales rose 11 percent in April; Ram truck sales were up 49 percent.
Coda Holdings electric-vehicle maker files for bankruptcy.
College Football Playoff unveils new (and quite boring) logo.
Domino's results ride pan pizza wave.
Fisker Automotive fell apart because it sought too much, too fast.
Ford says sales of Lincoln MKZ have shaken off supply and launch problems.Continue reading...
sip on this
Posted by Dale Buss on April 8, 2013 10:38 AM
There's nothing "new" about either aspect of Solixir energy drinks' product line or advertising campaign, but the Chicago-based beverage startup has created an original mashup of functional drinks and zombie-based marketing.
Solixir's four situation-specific formulas are Restore (for immune support), Think (for mental acuity), Relax and Awaken (for a "gentle" energy boost). It becomes the umpteenth beverage brand, ranging from startups to Fortune 500 behemoths, that lately have tried to snare American consumers with the promise of providing just the right two-ounce elixir for whatever nutritional or life challenge or circumstance that is facing them at a particular moment.
At the same time, basing a marketing campaign on zombie chic is like beating a dead ... well, whatever. As noted over the weekend by the Wall Street Journal, "interest in flesh-eating ghouls has far outstripped popular enthusiasm for vampires, wizards and hobbits." Even the federal government is using zombies to market these days in the wake of the mammoth success of AMC's The Walking Dead, buzz for the coming movie World War Z and other exemplars of the meme. And, of course, there's Zombie Blood and Zombie Jerky.Continue reading...
Posted by Dale Buss on March 4, 2013 08:46 AM
Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.
India develops a taste for premium beer while officials approve $2 billion Diageo deal.
HSBC set for $23 billion profit as turnaround gains traction.
AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.
AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.
Alfa Romeo reboot marks tough road for Fiat.
American Airlines drops below 60,000 employees for the first time since 1987.
AOL's new Brand Group CEO Susan Lyne lays out her goals.
Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...
Posted by Sheila Shayon on February 8, 2013 03:24 PM
The list reads like a Who’s Who of A-list celebrities: Justin Timberlake, Beyonce, Alicia Keys, Lady Gaga, Victoria Beckham, Swizz Beatz, will.i.am. But it's not a concert bill.
Instead, it's a list of stars who have recently agreed to serve as creative directors for brands — a trend that seems to blur the lines between star bling and business acumen.
Bud Light Platinum is the latest, announcing this week that it's inked deal with Justin Timberlake “to provide creative, musical and cultural curation for the brand.” The collaboration is to debut at Sunday’s 55th Grammy Awards via an ad, "Platinum Night," which features his latest single, "Suit & Tie." "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake stated in a press release.Continue reading...
Posted by Dale Buss on December 14, 2012 09:02 AM
Hostess brands reportedly attract bids from Walmart and Kroger.
LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.
Nissan begins turning out Leaf batteries at new U.S. plant.
Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.
Build-A-Bear considers change at top.
Fox News leads cable segment while CNN dips.
GM revamps MyLink system.
Jaguar drops plan to build supercar.Continue reading...
sip on this
Posted by Dale Buss on August 29, 2012 12:25 PM
Even as New York City Mayor Michael Bloomberg awaits final implementation of his ban on too-large soft drinks in New York City, the state's attorney general now is investigating whether the energy-drink industry is deceiving consumers with misstatements about the ingredients and health value of its products.
Subpoenas went out in July to Living Essentials, maker of market leader 5-Hour Energy; to PepsiCo Inc., maker of Amp; and to Monster Beverage, the other big brand in the category, according to the Wall Street Journal. The state is seeking more information on the companies' marketing and advertising practices.
The AG's concern is that the marketers overstate the role of exotic-sounding ingredients such as taurine, ginseng and guarana while understating the significance of caffeine as the primary active ingredient in energy drinks and shots The products' labels often don't say how much caffeine is contained in the drink or how it is obtained. Continue reading...
Posted by Shirley Brady on August 8, 2012 06:50 PM
Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.
Citi tests foreclosure rentals, steps up digital marketing.
Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.
Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.
BlackBerry-maker RIM stock jumps on Samsung rumors.
Carmen Steffens expands fashion brand from Brazil to US.
Chiquita restructuring plan calls for new CEO.
Dairy Queen promotes Orange Julius brand.
Esprit hires Zara exec as new CEO.Continue reading...