Interbrand IQ: The Best Asian Brands Issue

rss

brand and bottle

Booze Newz: Space Beer, Presidential Beer, Olympic Beer and Retro Beer. Cheers!

Posted by Jennifer Sokolowsky on February 4, 2011 05:45 PM

To Infinity and Beyond – and Beer

Space is the final frontier — and although space tourism is in its infancy, there may come a day when Spring Break is spent on a space ship rather than on a beach. There’s just one problem: It's difficult to drink beer in space.

As Vostok Space Beer explains on its website, “First, the sense of taste is reduced due to mild swelling of the tongue. Second, drinking beers can be uncomfortable – bubbles do not rise to the top, because there is no “top” in space. So if you have to burp, you will burp both beer and bubbles.” Well, that is a problem.

Luckily, Vostok, a joint venture between Saber Astronautics Australia and the 4-Pines Brewing Company, is on it, developing a beer that can be drunk in “microgravity and on Earth. “ The recipe is based on a stout and Vostok has contracted with Astronauts4Hire to test the beer in weightlessness onboard a series of parabolic flights. Meanwhile, the beer is available for purchase on Earth at retail locations in Australia. Here’s to the future!Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein