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Ford Regains Blue Oval Logo

Posted by Dale Buss on May 22, 2012 05:55 PM

The Blue Oval is back where it belongs.

Last week we noted that Ford "hasn't yet gotten its iconic Blue Oval out of hock, but additional ratings-agency bumps of Ford bonds are expected to move that moment closer, as Ford seeks to regain control of one of the major assets it pledged as collateral in its private-borrowing spree before the Great Recession."

That day has come. With Moody's Investors Service's move today to upgrade Ford's debt, Ford has taken its iconic corporate logo out of hock, where it had resided for more than five years. Ford helped secure $18.5 billion in debt in December 2006 by pledging the Blue Oval along with substantially all of its domestic assets, which also included the F-150 and Mustang trademarks — as well as $5 billion of unsecured convertible debt.

"This is a great day for us and is the result of several years of hard work and progress by everyone associated with Ford," Bill Ford, executive chairman, said in a press release. Not to mention the risks that Ford took by recapitalizing in the private market, before the onset of the Great Recession, that rivals General Motors and Chrysler avoided through the federal-taxpayer bailouts in 2009. Ford couldn't get possession of the logo back from its banks until three credit-ratings services had bumped up its ratings, and Moody's was the third.Continue reading...

brand news

In the News: AT&T Warns, GM Re-Volts, TomTom's New Beat

Posted by Dale Buss on December 9, 2011 09:05 AM

In the News

Apple still sees consumer demand for iPhone 3GS.

AT&T warns blocking T-Mobile deal will lead to higher prices.

Amazon provokes retailers with new price-check app.

Banana Republic opens Paris flagship.

Bill Gates rumored to consider returning to Microsoft.

Billabong uses augmented reality in new campaign.

Carrefour mulls merger with French supermarket chain.

Dean & Deluca expands from New York to Singapore.

Jamba Juice to tap into schools market with self-serve units.

Ford to restart dividend after five years.

GM CEO Dan Akerson acts aggressively to staunch Volt damage.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

brand news

In the News: BYD Bumbles, Groupon Stumbles, Saab Crumbles

Posted by Dale Buss on August 24, 2011 08:47 AM

BHP confident in future of mining as profit jumps.

BYD troubles threaten expansion of Chinese automaker -- and Warren Buffett's investment.

Bank of America gets new battering by financial markets.

Groupon stumbles in China.

Heineken shares plunge on stagnant profit.

Heinz makes low-end push.

Hertz to begin renting electric cars in China.

Kraft cuts coffee prices 6 percent.Continue reading...

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

brands under fire

American Apparel Snubs Nose at Brand Doomsayers

Posted by Mark J. Miller on July 14, 2011 10:00 AM

You've got to hand it to Dov Charney. The mustachioed founder/CEO of American Apparel doesn't give a damn (or a tee) that his once-hip hipster fashion line has been given less than 18 months to live.

A video posted on the brand's YouTube channel shows the struggling brand's CEO chatting with a reporter from his homeland — Canada — to prove that the rumors of his brand's death are greatly exaggerated. Other videos feature the marketing team, the creative team, the production team, the chief manufacturing officer, the showroom — even shipping & receiving and the masseuse.

Yes, 24/7 Wall Street feels you'd better enjoy that bowl of Kellogg’s Corn Pops while wearing some American Apparel clothing and reading your Soap Opera Digest right now. Get a call in on your Nokia phone while you’re at it and grab a bite at an A&W restaurant.Continue reading...

brand news

Brands to Watch: Bing, BP, J&J, MySpace and more

Posted by Shirley Brady on January 14, 2011 05:00 PM

Brands to Watch

Bing and Kinect will be in the spotlight as part of Microsoft's ad buy during the Golden Globes.

Charlie Chaplin copyright issue affects 10-year-old's fundraiser.

Republican party chairman contender Michael Steele drops out as Reince Priebus is named.

BP boosts holdings in Russia, swapping $7.8 billion in stock for a 9.5% stake in state-owned Rosneft firm.

Facebook pitches UK advertisers with first summit.

First Direct claims its iPhone app is first transactional banking app.Continue reading...

brand news

In the News: TD, News Corp., Spidey, Jon Stewart and more

Posted by Shirley Brady on December 21, 2010 09:00 AM

In the News

TD Bank acquires Chrysler Financial for $6.3 billion.

News Corp.'s bid for BSkyB cleared by EU.

Apple plans exposed by insider trading suit.

Bank of America and other Wall Street firms face increased scrutiny on executive pay.

Betty White voted entertainer of the year by AP.

Brett Favre retirement leaves muddles NFL legacy.

CBS is looking to renegotiate Katie Couric's contract.Continue reading...

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