campaigns
Posted by Mark J. Miller on November 1, 2011 06:31 PM
"For decades, the popular image of Mormon style has been shaped by clean-cut young missionaries on bicycles in dark suits, white shirts and skinny black ties — and more recently by the sculptured coif of the presidential candidate Mitt Romney or the sporty style of the motocross-bike-riding Jon Huntsman, another Republican presidential candidate," the New York Times recently noted.
But now, the Church of Jesus Christ of Latter-day Saints is trying to humanize the members of the Mormon Church and show people that all different types of people are members as well as to help others see how the Church differentiates from other forms of Christianity. As part of the LDS push to humanize its brand, Brandon Flowers, lead singer of The Killers, agreed to appear in the family-centric video at top.Continue reading...
More about: Religion, US, Politics, Media, Advertising, The Church of Jesus Christ of Latter-day Saints, Stephen Colbert, Brandon Flowers, Jon Huntsman, Mitt Romney, Mormon Church
brand news
Posted by Shirley Brady on June 21, 2011 09:00 AM

AOL considers paid content.
Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.
Bloomberg pushes for a wider TV audience.
Cadbury's Naomi Campbell ad ruled not racist.
Cartier joins Burberry, Louis Vuitton and other luxury brands by launching Youku video channel in China.
Cisco turnaround takes longer than expected.
Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...
More about: Brand News, AOL, AT&T, Ben & Jerry's, Bloomberg, Burberry, Cadbury, Cartier, Cisco, Coca-Cola, Diesel, DirecTV, Donald Trump, Elle, Expedia, Facebook, Fujitsu, Goldman Sachs, Google, Groupon, H&M, Huawei, Jabot, Louis Vuitton, Mormon Church, Nokia, PGA, PNC, Royal Bank of Canada, Sony, Sprint, Starbucks, T-Mobile, Trump, U2, Versace, Vodafone, Walmart, Water.org, Youku, Young & the Restless, London 2012, Olympics, Matt Damon, Naomi Campbell, Takashi Murakami