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Breaking Product Placement News: News Is Product Placement

Posted by Abe Sauer on November 15, 2010 02:45 PM

Megamind, and its brandlessness, is number one for a second weekend in a row, remaining the #1 movie in the U.S. and destroying Skyline and Morning Glory, the latter of which got an interesting review from one viewer.

DreamWorks' Megamind also beat Unstoppable, which means everyone should get ready for a week of "stoppable" jokes in reports about the box office numbers. But then, any film that takes an oxymoron as its title should expect what it gets.

From a product placement perspective, which is the only perspective Brandcameo knows, Unstoppable is notable for really only one reason: Fox.Continue reading...


Product Placement Open Thread: Brandcameo's Product Replacement Quiz

Posted by Abe Sauer on November 12, 2010 06:00 PM

Product placement is a lot like advertising: it's all about recall. With that in mind, Brandcameo is introducing its latest feature, the Product Replacement Quiz. Can you name the products that appeared in all three of this week's selection of recent prominent film placements? Continue reading...

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