Interbrand IQ: The Best Asian Brands Issue

rss

tech wars

Tesco Offers £20-a-month iPhone

Posted by Stephanie Startz on December 11, 2009 05:35 PM

Consumers disappointed by the tease of an iPhone price war between Orange and O2 can rejoice: Tesco has raised the stakes.

Tesco Mobile is offering a £20-a-month iPhone, but the offer is not without its caveats. Subscribers must pay, on top of a one-year contract, £222 for a standard 8GB model and £320 for the 3GS 16GB model. Consumers interested in a free handset, as Orange and O2 offer, can sign up for a two-year contract priced at £60-a-month.

Tesco’s one- and two-year contracts remain the most competitive in Britain, besting Orange and O2’s 18-month contract of £624 and £713 and £626 and £714, for the 8GB and 3GS 16BG, respectively.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein