There are reportedly 4 million mom bloggers in the U.S. — passionate, increasingly influential women constantly communicating through social media.

BlogHer co-founder and COO Elisa Camahort Page, whose website draws 37 million unique visitors monthly, advises marketers to identify "focused mom blogs that share your passion—food, pets, child care, fitness, tech, whatever."  One caveat, she adds: "Mom bloggers are ruthless. The Silicon Valley adage, ‘Release early, fix later,' won't fly with moms. They have no patience for beta products or websites, and they don't give out second chances."

But they are one of the golden cohort sweet spots, and Mother’s Day is one of the most commercially successful U.S. occasions of the year. Celebrations of motherhood date back to ancient festivals such as the Christian Mothering Sunday, the Roman festival of Hilaria, and the Greek cult to Cybele, but the modern U.S. holiday dates back to 1908 and Anna Jarvis’s memorial for her mother.Continue reading...

Trending on YouTube is this heart-warming commercial that Oreo released for Fathers Day — according to Ace Metrix, it's the most effective ad of the week.Continue reading...

P&G today revives its "Procter & Gamble: Proud Sponsor of Moms" campaign with its 2010 Thank You Mom promotion tied to Mother's Day in the US. (Not a global holiday, by the way - the UK's Mothering Sunday fell on March 14th this year).

This year's "Thank You Mom Reunions" contest aims to bring together 100 moms and their kids, and follows on the "Proud Sponsor of Moms" campaign that P&G launched during the 2010 Olympic and Paralympic Winter Games.

In that promotion, P&G helped more than 250 Team USA moms defray the costs of getting to Vancouver to see their children compete. Enjoy its latest ode to moms, above; and click through to check out its Olympics spot. Continue reading...