place branding

Today is a Very Good Day to Be Detroit

Posted by Dale Buss on January 6, 2012 06:26 PM

Today is, unofficially at least, "Love Detroit" Day.

The robust Detroit Lions are about to enter the NFL playoffs for the first time in 13 years. Chrysler just announced the addition of 1,100 new auto-assembly jobs in the city, great news following the ebullient 2011 U.S. car sales reports this week. And Motown is spiffing up for an influx of thousands of foreign journalists and auto-industry executives attending the 2012 North American International Auto Show next week — not to mention the other thousands of Michiganders who will attend the public part of the Detroit Auto Show the following week.

So if Detroit lovers could take a snapshot of any particular day and just live in it for a while, without the clock moving forward, January 6th, 2012 might be that day. Nothing has been ideal in fiscally strapped and infrastructure-challenged Detroit for a long time and might never be again, but today's news has presented a trifecta of developments that the city will certainly embrace for a while.Continue reading...

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