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Liquid Branding: Lemmy Pour You a Motörhead Bastards Beer

Posted by Mark J. Miller on June 15, 2012 04:17 PM

It seemed a little odd last year when punk metal icons Motörhead decided to do a little brand extending and it took the form of a red wine, Motörhead Shiraz. Fans of the band aren’t exactly known for playing polo and collecting antiques.

According to Gibson.com, though, the vino sold well enough that the band has decided to expand on its alcohol-based brand extensions. So prepare ye, world, for Motörhead Bastards Lager, a beverage that aligns with the popular perception of the group’s heavy metal fan base.

One small problem, thöugh — the new brew is only available in Sweden (it debuted at the recent Sweden Rock festival).Continue reading...

brand and bottle

Booze Newz: Cheers from the Heart

Posted by Jennifer Sokolowsky on February 11, 2011 05:30 PM

Sam Adams Makes Sure Men Get Their Valentine Love Too

Valentine’s Day mostly seems to be about making women happy, but what about letting men feel the love too? Samuel Adams and FromYouFlowers.com want to make it easy with the Hoppy Valentine’s Day gift basket which actually does include flowers (Bavarian Noble hops in a “collectible glass hexagon jar”) along with pint glasses and goodies including cheese, salami, dark chocolate and nuts.

Apparently, the way to a man’s heart really is through his stomach. Beer sold separately.Continue reading...

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