Best Global Green Brands 2014

tech champs

IBM Takes the Spotlight as Obama Praises Brands Supporting Tech Education

Posted by Mark J. Miller on February 13, 2013 11:38 AM

Tens of millions of Americans tuned in to President Obama’s State of the Union speech Tuesday night and a few brands benefited from getting a mention. Caterpillar, Ford and Apple were all named for bringing jobs back to America. Apple CEO Tim Cook even got a few seconds of airtime since he was sitting with First Lady Michelle Obama. Siemens America got a few sentences dedicated to its CEO saying that, “if we upgrade our infrastructure, they'll bring even more jobs.”

IBM snuck in there, too, as it has partnered with the City University of New York to create P-Tech, the Pathways in Technology early college high school in Brooklyn that serves grades 9-14 with a focus on technology and innovation. As Bloomberg Businessweek reports, "The 18-month-old experiment has caught not only the president’s eye but the attention of companies, politicians, and educators across the nation."

Students graduate with both a high school diploma and an associate’s degree in engineering or computers. The school, which opened in September 2011, has already inspired five more similar programs to start up in Chicago, Obama’s adopted hometown. Idaho has announced plans to open a similar school as well.Continue reading...

brand launch

Motorola Aims to Clarify Dual Brands

Posted by Shirley Brady on January 14, 2011 02:00 PM

Motorola executives realize that there may be some confusion that it's now actually two companies. The new video above aims to explain how Motorola Mobility, its new (red logo) standalone consumer brand, "delivers personalized information to meet the needs of consumers both in the home and on the go."

See the corporate branding campaign for the (blue logo) Motorola Solutions after the jump.Continue reading...

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