Best Global Green Brands 2014

campaign tactics

Johnson & Johnson Hopes 'Love' Campaign Will Restore Trust in Troubled Brand

Posted by Mark J. Miller on May 7, 2013 11:40 AM

It hasn’t been a great couple of years for Johnson & Johnson. Since 2009, “faulty manufacturing” caused J&J to “recall millions of bottles and packages of Tylenol, Benadryl, Motrin and other over-the-counter medicines,” NBC News reports. While that was happening, pharmacies were starting to push their own private labels.

It got so bad that this past winter, CVS didn’t even stock Tylenol at a number of its stores. That isn't all. The company is facing over 10,000 lawsuits regarding the alleged failure of its Depuy metal-on-metal hip transplants, and it just got done paying $181 million in settlements over off-label marketing of its antipsychotic drug, Risperdal, Ad Age notes.

As Mad Men’s Don Draper says, if you don’t like what people are saying, you change the conversation. So J&J is going all-in on a rebrand, putting up to $30 million into a play-to-the-heartstrings Band-Aid of a campaign called “For All You Love.”Continue reading...

brand bites

Brand Bites: Kate Moss, FedEx, Gap, Siri & more

Posted by Abe Sauer on December 23, 2011 12:00 PM

"Santa doesn't do poor countries. But we do." UNICEF tackles Christmas, above.

In London, cafes, shops and taxi firms are rushing to rebrand themselves in time for 2012.

Kate Moss  is in a new campaign for Valisere lingerie.

Now you can eat Cup Noodles even when you're eating cereal.Continue reading...

brand news

Brands to Watch: Discovery, NFL, Weight Watchers and more

Posted by Shirley Brady on January 12, 2011 06:15 PM

Brands to Watch

AP settles copyright suit against Obama "Hope" poster artist Shepard Fairey.

Apple shares hit all-time high.

Burger King tests first stuffed hamburger.

Chrysler reports global sales increase.

Conan O'Brien says he's happy with life, ratings post-NBC.

Discovery Communications CEO David Zaslav shakes up US network execs, promoting Eileen O'Neill to run TLC and Discovery Channel.Continue reading...

brand news

In the News: BP, HP, J. Crew and more

Posted by Shirley Brady on November 23, 2010 09:00 AM

In the News

Apple announces Black Friday sale.

BP's $2 billion Gulf compensation fund fails to quell critics.

Citi launches "financial capability" site to educate consumers.

Coty is buying Philosophy, one of of Oprah's "Ultimate Favorite Things" brands.

Disney's video games chief steps down.

Gawker forced to remove Sarah Palin book excerpts.

GM plans 100-dealer network for Baojun in China.Continue reading...

brand news

In the News: Asda, BMW, Jeep, Twitter

Posted by Dale Buss on September 21, 2010 09:00 AM

Airlines' 2010 profit projected to soar, according to adjusted IATA outlook.

Apple finally makes its iPhone 4 smartphone available in China.

Asda, the British arm of Wal-Mart, is spending $155 million relaunching its private-label line.

BMW brings Apple's iPad to the back seat of X3.

Chrysler unveiled new Jeep models and plans to dealers, including a pickup.

CSS unveiled a new global brand identity.

DirecTV may lower prices of NFL Sunday Ticket to boost customer base.

Google sparks a new privacy code in Germany over the capabilities of its Street View.Continue reading...

health fallout

Latest Tylenol Recall Recalls Past Crisis

Posted by Barry Silverstein on May 3, 2010 12:43 PM

Call it Nightmare on Main Street.

While the movie remake Nightmare on Elm Street was terrifying movie-lovers this weekend, Johnson & Johnson was dealing with a nightmare of its own: the recall of seven products, including children's Tylenol. The recall was prompted by "manufacturing deficiencies" that could lead to "potency, purity or quality" problems, according to the Food and Drug Administration announcement on Saturday.

Consumers with a long memory can't help but relate the current recall to the infamous Tylenol crisis in 1982. Several people died after taking Tylenol laced with cyanide, before it was discovered that tampering caused the tragedy. Johnson & Johnson, though not at fault, was lauded for its quick reaction.

The company spent over $100 million to remove all Tylenol from store shelves and create a new tamper-proof bottle, an industry first which created a standard for pharmaceutical packaging. Consumer confidence eventually recovered and Tylenol regained its market share. This time, it seems, Johnson & Johnson's McNeil Consumer Healthcare unit, who makes children's Tylenol, has been less responsive.Continue reading...

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