Posted by Abe Sauer on November 11, 2011 12:09 PM
TomTom GPS teams with Bert and Ernie and the whole Sesame Street gang. (via)
Who'd have thought? "Hell's Angels Are Pussies" ad campaign will get you some attention.
Clearly unimpressed with the current difficulties faced by his reelection campaign, Obama administration enacts "Christmas tree tax."
Pure gold can that Chinese beverage brand Jianlibao presented to 1992 Barcelona Olympics Judo medalist Zhuang Xiaoyan? Not real gold.
A Conspiracy of Hogs: The McRib as Arbitrage.
Take a Load Off, Mom: Huffington Post's parent blog "Parentlode" sued by New York Times parent blog "Motherlode." Continue reading...
Posted by Abe Sauer on November 4, 2011 12:14 PM
Kim Kardashian's wedding was sponsored, so why shouldn't her divorce announcement be sponsored too? Moving on, the Kardashian sisters are once again being accused of ripping off real designers' handbags.
"Nut Liquor" peanut butter vodka isn't even the least appealing new vodka of the week. Meet "Wodka Vodka," a new brand with the (no kidding) tagline, "Escort Quality. Hooker Pricing."
Chinese consumer finds worm in milk powder imported from Holland. Brand offers compensation ... but only if worm is proven to be Dutch.
Do you swallow this "Swallowable Parfum" ad, below?Continue reading...
Posted by Abe Sauer on October 27, 2011 01:01 PM
Launched in March, Ginger Joe aimed to grab a share of the a UK Ginger beer market estimated to be worth nearly £22 million.
Introduced by Constellation as an offshoot of Stone’s famous Ginger Wine, Ginger Joe faced a dual-pronged challenge. First, as a new category product, Ginger Joe needed to entice consumers unfamiliar with ginger beer. Second, the brand needed to successfully differentiate itself in a marketplace dominated by leading brand Crabbie's.
To accomplish this, Ginger Joe went with the mustache.Continue reading...
a brand apart
Posted by Barry Silverstein on November 22, 2010 10:00 AM
The Art of Shaving (yup, that's the brand's name) is a 14-year-old luxury brand sold in its own US stores (over 40 "Shaving Shops," some of which have "Barber Spas") and in such tony retailers as Bloomingdale's and Neiman Marcus.
Its approach to shaving as an art is decidedly low-tech but it features a high-end product line (shaving brushes sell from $55 to $1,200 each). The company pitches shaving as a four-step process — prepare, lather, shave, moisturize — and sells products for each stage.
Its old school tradition based on "the brotherhood" of shaving (although it does cater to women, too) is a message it's now rolling out across traditional and social media. The brand is embarking on its first-ever advertising campaign, and promoting a pro-social push on social media with a heavy-hitting celeb endorsement (the New York Yankees' Nick Swisher) in support of the Movember movement.Continue reading...
Posted by Caroline Smith on November 3, 2010 12:00 PM
The 1st of the month marked the kickoff of “Movember,” a veritable “coming together” of "Mo," slang for moustache in Australia (where the Mo-vement originated), and "November" to raise awareness and funds for men’s cancer research.
The rules of the challenge are simple: start clean-shaven on Movember 1st, register at Movember.com and allow your Mo to grow for the next four weeks. As the Movember Foundation website notes, “Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.”Continue reading...