2014 Brandcameo Product Placement Awards

in it to win it

Barbie Brand Goes Bald and Political

Posted by Sheila Shayon on April 9, 2012 03:03 PM

Barbie, Mattel’s iconic model of curvaceous, blonde female beauty will very soon be bald. Next year, Barbie's world of dream houses, beauty salons and fancy cars will include chemotherapy.

A Facebook campaign titled "Beautiful and Bald Barbie" initiated by Jane Bingham, a young survivor of non-Hodgkin's lymphoma, asked Mattel to create a doll for kids who have lost their hair due to cancer or other medical reasons.

"One of the major reasons was to reduce the stigma for women and children who have hair loss — being not accepted to be able to go out in public without something covering their head, whether it be a wig or a scarf or that sort of thing," Bingham says. "Their beauty and their self-worth is not dependent upon their hair."

Mattel's initial response was cool: “Mattel doesn’t accept ideas from outside sources.” But after the campaign drew 158,000 likes and fans on social media recalled other Mattel initiatives like Tattoo Barbie, the toymaker relented, announcing the creation of the new (Friend of) Barbie doll by 2013. The toy comes accessorized with wigs, hats and scarves "to provide girls with a traditional fashion play experience" said Mattel spokesman Alan Hilowitz. Continue reading...

kiddie brands

Pint-Size Fashionistas, Barbie Is Back And Better Than Ever

Posted by Sara Zucker on November 10, 2009 08:22 AM

It is an established fact that kids just don't understand what a recession is, nor would they care if they did. Trust me, scientists have proven it. Little girls, in particular, love their knick-knacks, and dolls are no exception.

The New York Times recently noted the influx of fashion-"minded" dolls. The Moxie Girlz, along with four Liv dolls and the Barbie Fashionistas, were all introduced this past August. Barbie and her accessories still took in about $3 billion last year. The Liv and Moxie lines are each expected to generate $30 to $40 million this year, according to Jim Silver, editor of industry journal Timetoplaymag.com. Not too shabby for a pile of plastic, wouldn't you say?Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements