brand extensions
Posted by Barry Silverstein on June 13, 2011 10:30 AM

Since 1931, the family-owned Cipriani brand, which got its start in Venice, has been known for its quietly elegant and luxurious bars, restaurants and clubs.
Five of Cipriani locations are in New York City, with eight others scattered around the world (London, Hong Kong, Porto Cervo, Venice, Abu Dhabi, and Istanbul). The firm's New York properties also includes the Cipriani Club Residences at 55 Wall Street and two event venues in Manhattan.
Now, Cipriani is leveraging its reputation in another area — hotels — with the launch of Mr. C, a new brand that kicks off with Mr. C Beverly Hills, which opened June 1st.Continue reading...