Long John Silver's today unveiled a new logo and tagline — "We Speak Fish" — as part of a new branding push, including a refreshed menu and restaurant design, that kicks off during "the biggest seafood season of the year" — Lent. 

More new campaigns after the jump, including a peek at Mercedes-Benz Fashion Week's hot models.Continue reading...

TGIF—and a happy holiday weekend to those here in the U.S. Before we break out the BBQ tongs, here's another edition of our weekly Brand Bites, starting with Half-Life 2 mocking Mac in its commercial for OS Mac (above). Other branding goofiness we spotted this week:

Dale Earnhardt Jr. is racing to brand the vending machine food that your future robot overlords allow during your 10-minute lunch break.

Bros Icing Bros? Absolutely not a viral marketing campaign started by Smirnoff, swears brand rep.

Mr. Lube takes Ms. Lube to court for trademark infringement.Continue reading...