The Justin Bieber Phenomenon – Social Media On Steroids

If you don’t have a tween or pre-tween in your house, keep reading. If you do – you already know.

Justin Bieber is arguably the biggest pop star ever launched by YouTube. Bieber’s personal brand has leveraged social media to new heights.

The 16-year-old Canadian singer was catapulted from anonymity to superstardom in three years. Living in Stratford, Ontario, at the tender age of 13 he competed in “Stratford Idol” and posted the videos on YouTube. Ten million views later, he was signed by Usher. Following a breakthrough single, "One Time", with his debut release of “My World” last November, Bieber had topped 100 million YouTube views.Continue reading...