Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...
Posted by Reneé Alexander on March 4, 2013 04:21 PM
After playing coy about its exact launch dates in Canada, Target has confirmed it's opening the first of its Canadian stores this week. Residents in three communities (Guelph, Fergus and Milton) west of Toronto will be able to check out the launch trio of Target Canada "pilot stores" that will open at 8 a.m. on Tuesday, part of the first wave of 24 stores soft opening this month in Ontario. As Target's press release puts it,
Like the majority of Target locations opening in Canada, the pilot stores feature a licensed Starbucks, as well as an in-store pharmacy designed to provide guests with superior patient-centered healthcare. “The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” said Tony Fisher, president, Target Canada. “We look forward to delivering on our Expect More. Pay Less. brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”
The move kicks off the Minneapolis-based retailer's opening of up to 135 locations in former Zellers locations across Canada, 124 of those locations opening their doors this year. Target had said publicly it will start having soft store openings in March but it hadn't given exact dates or specific locations. In advance of this week's opening drive, the brand is practically building snowmen (see a recent Facebook cover image, above), drinking maple syrup straight from the bottle and painting its face at hockey games.
The retailing giant has been on an awareness-building campaign for its highly-anticipated arrival since late last year, one that is expected to ignite an all-out battle for consumers not seen since Walmart stormed the 49th parallel in 1994 with the acquisition of 122 Woolco stores.Continue reading...
Posted by Dale Buss on November 20, 2012 09:01 AM
Hostess Brands gets a stay of execution as company and union agrees to mediation today.
Ikea gets green light in India.
GM launches Springo sub-brand in China.
BMW shows off speed with tire-track promotion.
Best Buy posts loss as store sales drop.
Billabong Americas head considers buyout bid for company.
Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...
Posted by Mark J. Miller on October 11, 2012 05:25 PM
Remember the UK's swinging Cool Britannia nation branding effort under Prime Minister Tony Blair? Now Mulberry is looking to revive pride in all things British with its just-launched Brilliant Britain Guide.
Sub-titled "a guide to a truly great nation," it's a branded content marketing move to continue the celebratory year that 2012 represents for the United Kingdom, from the Queen's Diamond Jubilee to a successful Olympics and Paralympics (despite Mitt Romney’s concerns). Could there be a better year to be a Brit?Continue reading...
Posted by Dale Buss on November 2, 2011 08:55 AM
P&G delays $1.5 billion sale of Pringles.
Facebook struggles to get advertisers to pay for exposure.
Los Angeles Dodgers are for sale, owner Frank McCourt confirms.
Apple sees new CEO Tim Cook make it his own.
Bank of America blinks and withdraws $5 debit-card fee.
Bloomberg Businessweek ad campaign pitches personality.
BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...
Posted by Shirley Brady on September 12, 2011 06:35 PM
Al Gore prepares 24-hour global warming Climate Reality live-stream event.
Angry Birds spurs 1M t-shirts and 1M plush toy sales per month for Rovio.
AT&T will use plant-based packaging for accessories as Coca-Cola's PlantBottle arrives on UK shelves.
Bank of America announces 30,000 job cuts.
Boston Globe newspaper puts up online paywall.
British American Tobacco gears up for legal battle vs. the Australian government.
Broadcom bets on web traffic for mobile with $3.7 billion NetLogic deal.
Glenn Beck says his new TV network is "not for slugs."
Google - just another ad company?
Groupon sued by its own employees.Continue reading...
Posted by Shirley Brady on July 19, 2011 06:00 PM
Apple's blockbuster earnings report includes surprises, such as popularity of iPads over Mac sales to education market.
Baidu launches browser in China.
Bank of America posts record quarterly loss.
Coca-Cola gains market share despite soft market.
Dupont sued over herbicide as brand supports sustainable aquaculture.
Facebook and NBC partner for GOP presidential debate, as Facebook ads increase 1,900% in year, 104% in one quarter.
Goldman Sachs prepares to trim workforce in wake of disappointing quarter.Continue reading...
Posted by Shirley Brady on June 16, 2011 06:00 PM
Anthony Weiner resigns in wake of sexting scandal following pressure from his fellow Democrats.
AOL's Advertising.com regroups.
Avon censured on Fair Trade claim.
BlackBerry sales are down, while RIM's PlayBook tablet shipped 500,000 units.
Burger King launches DirecTV promotion.
Carolina Herrera hired by movie producers as wedding dress designer for Twilight's Bella Swan.
Comcast unveils next generation Xfinity TV system at US Cable Show.Continue reading...