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brand essence

Take a Virtual Tour of the Louis Vuitton - Marc Jacobs Exhibition in Paris

Posted by Shirley Brady on March 16, 2012 01:55 PM

Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.

creative snack

Need a Creative Snack? Get Dotty!

Posted by Michael Waltzer on January 4, 2012 03:07 PM

Need a bit of creative inspiration? Check out this collaborative art installation in Australian, the work of Japanese artist Yayoi Kasumana (who's fascinated with dots) and thousands of children, currently on show in Australia at the Gallery of Modern Art at the Queensland Art Gallery.

Titled "The Obliteration Room," it's up through March 11th. The space, designed to engage children and inspire their creativity, started out as an Australian domestic environment painted completely white to serve as canvas ... before being transformed by thousands of youngsters and other gallery visitors and colorful sticker dots into a wildly fun, dotty room.

Instead of the usual "hands off!" caution to kids visiting art spaces, they were the creators in charge of transforming the space, as you can see below.Continue reading...

brand revival

Smithsonian's New Brand Positioning: "Seriously Amazing"

Posted by Mark J. Miller on December 21, 2011 10:01 AM

The Smithsonian Institute is 165 years old and isn’t hurting for visitors: 30 million people come calling annually.

Even so, the organization's executive team was dismayed to learn that that “its recognition had dropped to 77 percent for 18-to-24-year-olds, and that 25 percent of respondents think that the Smithsonian is ‘elitist,’” the Washington Post reports. Too many people were thinking of the place as America’s attic, and a confusing one at that. As its Twitter bio reads, "We're not a museum. We're 19 of them! Plus 9 research centers & the National Zoo."

Time for a brand refresh. The Smithsonian set aside $1 million to come up with a branding campaign that G. Wayne Clough, the Secretary of the Smithsonian, hopes will show that the Institute's diverse programming and educational activities represents a “conversation, not a lecture,” the Post notes.Continue reading...

brand accessories

Guggenheim Puts A Piece Of Itself Into "Restoration Rocks" Jewels

Posted by Sara Zucker on October 9, 2009 12:54 PM

Anyone who has ever visited a tourist destination can recall a time when they took home something, legally or illegally, to remember their trip. For its 50th anniversary, the Solomon R. Guggenheim Museum has released a limited edition line of “Restoration Rocks” jewelry, specially made from lightweight concrete and Gunite remnants of the Frank Lloyd Wright-designed building.

The collection, which consists of nine designs including earrings, pendants, bracelets, a ring, and cufflinks, was designed by California-based jewelry artist Cara Tilker, and will be distributed exclusively at the museum’s retail store and website, with prices starting at $80.Continue reading...

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