rebranding
Posted by Mark J. Miller on February 6, 2013 02:45 PM

For generations, background music of pretty much any type has been commonly known as Muzak.
Elevator riders, phone customers on-hold and consumers everywhere would often find themselves pausing in their day to figure out the name of the Muzak-adapted song they had stumbled across.
But now it appears that future generations will have no idea what Muzak is, and that the Muzak name itself will belong to the past.Continue reading...
More about: Music, Music Brands, Music History, Muzak, Mood, Mood Media, Rebranding, Audio Branding, Naming, Logos, Verbal Identity, Visual Identity, Undercover Boss, CBS
brand news
Posted by Shirley Brady on March 24, 2011 06:00 PM

American Apparel founder Dov Charney slapped with second employee sex suit.
Indy 500 centennial attracts sponsors.
Muzak sold for $345 million.
Oracle beats Wall Street estimates on cloud computing demand.
Oxford English Dictionary adds OMG, LOL and FYI.
P&G and Teva Pharmaceutical form OTC partnership.
Sylvester Stallone is launching a men's fashion and lifestyle brand.
Walgreen buys Drugstore.com for $429 million.
Warren Buffett's kids' financial education series is moving from the web to TV.
More about: Brand News, American Apparel, Drugstore.com, Indy 500, Muzak, OED, Oracle, P&G, Sylvester Stallone, Teva Pharmaceutical, The Hub, Walgreen, Warren Buffett